Issue link: http://winesandvines.uberflip.com/i/766392
January 2017 WINES&VINES 57 there, as every year, to update our knowledge, see what the trends are and see if there is any innovation to be imple- mented in the near future. What do you expect from the Munich edition? Since it is held together with drinktec, visitors will be able to optimise their time taking part in the two trade fairs at the same time. As for exhibi- tors, they will have not only a more international audience but they will also be able to enjoy a showcase that will al- low them to set foot in differ- ent territories, going to "tick- le", perhaps, the competitors of beverages and beers. An opportunity to be seized: ex- cellence must be shown and SIMEI is an opportunity to do so. Lamberto Frescobaldi Frescobaldi Territories and ancient tra- ditions are part of you: what role do technology and inno- vation play in your compa- ny? To produce excellent wines, for those of us who control the entire production chain means following production processes that will enhance the territorial peculiarities while respecting the product. The evolution of technology has led to the improvement of physical processes, abandon- ing what once was a belief, chemistry. The more technol- ogy advances, the greater the recovery of the authenticity of the processes and the link with the territory. What is SIMEI for you? It is an extremely important event not only for the excel- lence on show but also for the opportunity it offers to com- pare production processes. It is essential to be there to build contacts but above all to see what is new because there is nothing worse than thinking you have made it. You have to be humble and go as curious as possible to bring home new ideas that will boost continu- ous improvements. SIMEI 2017 in Munich: what do you expect from this edi- tion? We are expecting a large audi- ence and this means time for discussion and growth. SIMEI has always been a fair of the highest level, so we hope that Munich, with its international centre of gravity, can stimu- late our imagination even more and give new impetus, essential to continue and take off again. DATES 11-15 September 2017 PLACE Munich, Germany –Messe München Exhibition Centre PARTICIPATION • exhibitors: complete the form and follow the instructions in the section "2017 application form" on the official site www.simei.it/en or apply online on www.drinktec.com/simei • visitors: information in the section "Visitors" on the official site www.simei.it/en USEFUL INFORMATION ADVOCACY Ministero dello Sviluppo Economico •Raw Materials, chemicals and biologicals •Manufacturing equipment and process technologies •Fermentation and ageing containers •Filters and filtering plants •Bottling and filling •Sealing machines •Inspectors, graders and monitoring equipment •Containers •Measuring equipment and products •Washing machines and products •Closures •Labelling and printing •Packaging and in-house transport •Transversal equipment and products •Services SIMEI@drinktec PRODUCT CATEGORIES SPONSORED CONTENT