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WINEMAKER INTERVIEW 86 WINES&VINES January 2017 W hen architect Jeff Goodwin was growing up in the Redondo Beach/Torrance area of Southern California, he always liked build- ing things. In high school, he was good at math and also took a drafting class that he enjoyed. He describes that combination as the "prototypical path to an architect." Not long after receiving his bachelor's degree in architecture in 1986 from California Polytechnic State University, San Luis Obispo, Goodwin joined BAR Ar- chitects in San Francisco. He left for a time, but when he returned to BAR in the mid-1990s, the firm was working on a couple of winery projects. He naturally fell into what would become his expertise—designing wineries, clubhouses and hospitality facilities. "I enjoy the people in the wine industry," Goodwin says. "They're good clients." Goodwin, who is now a principal at BAR, has designed more than 15 wineries, most of them in California. Recent projects include a production win- ery and hospitality center for the Trinchero Family Winery in St. Helena, Calif., and a striking gravity- flow winery for Law Estate in Paso Robles, Calif. Goodwin also designed a tasting room addition to the Starmont Winery in Napa, Calif. Goodwin is LEED-accredited and is a member of the American Institute of Architects. In addition to his work at BAR Architects, Goodwin volunteers his time to work with Journeyman International and to mentor Cal Poly architectural students as they design and build schools and community facilities in poor countries around the world. Q When you first sit down with a potential cli- ent, what considerations do you discuss? Jeff Goodwin: The first thing we really want to understand is their goals and more about their brand. We ask lots of questions. Is it an established brand? How is the brand perceived, and what is their target consumer? If it's a new brand, we discuss more about their target audience and strategies for differentiating themselves. We start by understanding whether this is solely a production facility or if it will include A CONVERSATION WITH Jeff Goodwin Principal in BAR Architects notes trends in good design and materials By Laurie Daniel Law Estate (left) adopted a more modern exterior that provides views of the surrounding area. The PV panels at Starmont (right) paid for themselves within 3.5 years. Jeff Goodwin