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D A T A CENTER Cupcake Wines Ranked No. 1 in Momentum 2010 Top 30 Momentum Table Wine Brands S an Rafael, Calif.—The Symphony IRI Group ranked California's Cupcake Vineyards the No. 1 brand in its annual Top 30 Momen- tum Table Wine Brands analysis. Cupcake is a relatively new brand of The Wine Group, which markets several Cupcake varietals as "sweet treats" for less than $11 retail. This is Cup- cake's first appearance in the Top 30. Other California wine brands took places two through 10 in the Top 30, with Ménage à Trois from Trinchero as No. 2 and Bare- foot from E. & J. Gallo as No. 3. Symphony IRI (SIRI) picks the Top 30 Momentum Ta- ble Wine Brands from the leading wines sold off-premise at major food and drug stores, weighing 10 measures of sales performance in 2010 to calculate the rankings. In all, 25 of the Top 30 brands came from California, while one was from Washington (Chateau Ste. Michelle), two from Italy, one from Germany and one from Argentina. Alamos from Argentina is an import of E. & J. Gallo and ranked highest of the imports at No. 11. All of the Momentum brands experienced strong incremental sales growth, according to Susan Minarich, SIRI's manager of client solutions for beer, wine and spirits, the analyst who assembled the rankings. Many also posted healthy distribution gains, but she observed that for many of the top 30 brands, pricing was generally lower compared to 2009. The Top 30 Table Wine Momentum Brands accounted for 30% of table wine dollar sales and 33% of volume sales in the major food and drug stores nationwide that SIRI measures via check stand scan data. The brands also represented 53% of net category dollar growth and 43% of net volume growth at the brand level. GroupeCharlois_Jan11.qxp 12/14/10 11:03 AM Page 1 —Jim Gordon WECO M.O.G. Sorter Optical Sorting of Stems, Jacks, Shot Berry and Foreign Material Based in California Rental and Purchase Options Sorting and Automation Solutions 1-800-984-0844 / wecotek.com Wines & Vines APRiL 2011 13 RANK TABLE WINE BRAND Cupcake Vineyards Ménage À Trois Barefoot 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Rex Goliath Bogle Vineyards Liberty Creek Gallo Family Vineyards Southern Point Kendall Jackson Vintners Reserve La Crema Alamos Cavit Collection Tisdale Chateau Ste Michelle Black Box Woodbridge by Robert Mondavi Coppola Diamond Collection Glen Ellen Gnarly Head Estancia Firefly Ridge Toasted Head Schmitt Sohne Mirassou Clos Du Bois Franzia Box Mark West Vineyards Robert Mondavi Private Selection Mezzacorona Madria PRICE SEGMENT $8-$10.99 $8-$10.99 $5-$7.99 $5-$7.99 $8-$10.99 <$3.49 $3.50-$4.99 $3.50-$4.99 $11-$14.99 $15.00-$19.99 $8-$10.99 $5-$7.99 <$3.49 $8-$10.99 box $3.50+ $5-$7.99 $11-$14.99 $3.50-$4.99 $8-$10.99 $11-$14.99 $5-$7.99 $11-$14.99 $8-$10.99 $8-$10.99 $11-$14.99 box <$3.49 $11-$14.99 $8-$10.99 $5-$7.99 $5-$7.99 Based on brands with >100,000 9L cases sold in major U.S. food and drug stores, 52 weeks ending Jan. 2.