Issue link: http://winesandvines.uberflip.com/i/70679
D A T A CENTER The Flash Report LEADING FLASH SITES COMPARED Flash Reseller Cinderella Wine Lot 18 The Wine Spies Wine Woot 33 27 29 16 Wines Til Sold Out 104 WineShopper 19 No. of February Average Winery Average Flash Average Offers Retail (750ml) Price (750ml) Discount $32.90 $44.70 $32.86 $33.59 $49.24 $31.30 Source: WinesVinesDATA, winesandvines.com/flash Flash Offers by Price 160 140 120 100 80 60 40 20 0 140 116 92 66 Six leading flash sites Three months through February 2011 20 $6- $8 25 15 6 $59 $79 Bottle Price Source: WinesVinesDATA, winesandvines.com/flash State/ Vineyard/ Country Region CA FLASH DISCOUNTS ON NOTABLE CHARDONNAYS OFFERED IN FEBRUARY Discount Brand 26% Olivier Larochette 26% Schug Carneros Estate Winery CA 32% Pine Ridge Vineyards 34% Domaine Lamy-Pillot 36% Sonoma-Cutrer Vineyards 40% Oriel Wines 45% Craggy Range Winery 50% Chateau St. Jean Winery & Vineyards 63% Kunde Family Estate Source: WinesVinesDATA, winesandvines.com/flash LEADING FLASH SITES Co. Name & URL Pageviews* Principals Cinderella Wine lot18.com cinderellawine.com Lot 18 The Wine Spies thewinespies.com wine.woot.com Wine Woot Wineshopper 63,000 308,000 16,000 455,000 Wines Til Sold Out 455,000 winestilsoldout.com wineshopper.com 157,000 Jason Seeber Affiliation Headquarters Contact Gary Vaynerchuk Wine Library Springfield, Brandon Warnke N.J. Philip James Snooth.com New York, Kevin Fortuna N.Y. Brandon Stauber Independent Santa Rosa, Calif. David Studdert Wine Country Carrollton, George Studdert Connect Texas Joe Arking Roger Wilco Pennsauken, (liquor store) N.J. Calif. Dini Rao dini@lot18.com Jason Seeber thewinespies.com David Studdert agentred@ davids@winecountry connect.com Rich Bergsund Wine.com San Francisco, Kristin Balabanian Mike Osborn Source: WinesVinesDATA, winesandvines.com/flash. *Source: Compete.com, January 2011 14 Wines & Vines APRiL 201 1 License New Jersey type 44 packaged goods store license. Relies on winery licenses. Operation Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Advertising platform for wineries to sell directly to consumers. California type 17 beer and wine Sells one wine each day, wholesaler/type 20 off-sale beer and wine. 365 days per year. Relies on winery licenses. One deal daily M-F. Emphasizes interactivity. Winery controls price. info@tillsoldout.com New Jersey type 32 plenary retail Sells one wine at a time consumption with package privilege. from midnight EST until sold out. kbalabanian@wine.com and type 14 warehouse. California type 20 retail One new event per day, with one to five products. France Pouilly Fuisse Carneros Carneros Napa Valley France Chassagne Montrachet CA Sonoma Coast CA NZ Russian River 49% Robert Young Estate Winery CA Les Beaux Cailloux Red Winery Road CA Sonoma Valley CA Chardonnay Reserve Vintage Winery Retail 4 7 1 $9- $15- $20- $30- $40- $50- $60- $80- $100- $150- $14 $19 $29 $39 $49 $99 $149 $199 120 100 80 60 40 20 0 112 $19.28 41% $30.14 33% $24.51 25% $21.48 39% $25.01 49% $18.64 39% Complete flash data available to subscribers: winesandvines.com/flash Wines Til Sold Out Leads February Flashes Activity on the six leading flash wine sales websites in February is covered in The Flash Report this month. All but one of the six sites made fewer flash offers than in January. Wines Til Sold Out remained the most active site with 104 offers. Wines & Vines' research team at WinesVinesDATA took a close look at flash shipments by bottle price (see graph below left), and found the $20-$29 range to be the most popular. Flash offers by varietal (graph below) were dominated by Cabernet Sauvignon, followed by Pinot Noir and Zinfandel. —J.G. Flash Offers by Varietal Three months through February 2011 U.S. wineries Six leading flash sites 82 78 37 34 31 Cabernet Pinot Noir Sauvignon Zinfandel Chardonnay Syrah Wine Varietal Source: WinesVinesDATA, winesandvines.com/flash Flash Winery Size Flash Site Price (000) Cases 2008 $35.00 $26.00 2007 $35.00 $26.00 2008 $34.00 $22.99 2008 $59.99 $39.39 2008 $28.99 $18.49 2006 $25.00 $14.99 2006 $55.00 $29.99 2007 $44.99 $22.99 2007 $45.00 $22.49 2007 $32.00 $11.99 NA The Wine Spies 50 The Wine Spies 90 Wines Til Sold Out NA Cinderella Wine 200 Wines Til Sold Out NA Wines Til Sold Out NA Wines Til Sold Out 7 Wines Til Sold Out 500 WineShopper 100 Wines Til Sold Out Others No. of Flash Offers No. of Flash Offers