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Headlines APRIL NEWS NEWS BY TE S A SAINTSBURY SELLS GARNET s yellow sprays of mustard blossomed between rows in the Saintsbury Car- More Options for Direct Wine Shipping FedEx and others launch new services Golden State Overnight debuted its overnight direct-to-trade wine-shipping program. Tenn., will launch a new overnight direct- to-consumer (DtC) temperature-controlled shipping option in April. Golden State Overnight (GSO), based in Alameda, Calif., recently debuted its over- night direct-to-trade (DtT) wine-shipping program, expanding on its existing over- night DtC program. The last mile—the final link in the dis- tribution chain after the shipment leaves a distribution hub via a delivery truck—is a great concern for shippers. For FedEx, the temperature-controlled environment ends there, with the shipment on the truck. This can become a real issue if an adult is not available to sign for delivery during cool morning hours. According to the Wines & Vines/Ship- Compliant Shipment Model, DtC wine shipments sharply decline during summer months, dipping to the lowest levels during July, August and September. Shipments be- gin to trend upward in October. Jeff Carroll, vice president S of compliance at ShipCompli- ant, Boulder, Colo., told Wines 16 Wines & Vines APRiL 201 1 an Rafael, Calif.—More shipping options are set to roll out for North- ern California wineries this spring. FedEx, headquartered in Memphis, & Vines, "In the past, wineries would completely shut down shipping during the hot months of June, July, August and September. You're starting now to see in- novative approaches to applying temper- ature-control technologies and solutions to find windows of opportunities during those months." FedEx will introduce an overnight, tem- perature-controlled wine shipping option for pick-up at wineries in the Napa/Sono- ma areas. Pick-ups will feed five shipping hubs covering 70% of the country, with delivery by 10:30 the next morning. Temperature-controlled trucks that maintain a steady 55°F will be used to ship to FedEx hubs. From the hubs, the wine will go out for delivery via regular trucks early the following morning. As a regional alternative to national car- winesandvines.com Learn more: Search keywords "temperature control." riers, Golden State Overnight offers service within California, Nevada and Arizona. Shipments can be picked up from any win- ery within the state of California. Vince Johnson, director of select wine service, said that GSO's DtT overnight pro- gram, like its DtC wine shipping program, will run year-round, based on winery demand. —Kerry Kirkham neros vineyard, modern-day Pinot Noir pioneers Richard Ward and David Graves discussed the sale of their signature Gar- net wine brand and one of their two wine- making facilities to longtime grapegrowers Silverado Winegrowers. Silverado Wine- growers, the largest independent grower of Pinot Noir for 40,000-case Saintsbury, has provided fruit to the winery for nearly three decades. winesandvines.com Learn more: Search keyword "Silverado." vINTNERS LAUNCH NEW GROUP ican Viticultural Area, which stretches from northern Sonoma Coast to near Carneros on the San Francisco Bay, is so large and di- verse that it's almost meaningless. A group of wineries and grow- ers in a more homoge- neous area along the Pacific Coast hopes to confront that confu- sion by defining a region they call the West Sonoma Coast. The new group's territory contains many distinct grapegrowing areas including Annapolis, Fort Ross/Seaview, Occidental, Freestone, Green Valley and the Sebastopol Hills. M winesandvines.com Learn more: Search keywords "West Sonoma." WINERY TARGETS vEGAN DRINKERS M any consumers don't know that ani- mal products are commonly used in wine produc- tion. Inspired by marketing vice president Cheryl Murphy Durzy, 60,000-case Clos LaChance Winery is capitalizing on that fact to market The Vegan Vine, a new wine brand made without any. "We didn't want to just cre- ate a second, cheaper label to move juice, but to target new markets," Durzy said. A website, veganconnection.com, currently lists vegan- friendly wine options. winesandvines.com Learn more: Search keyword "vegan." any wineries and growers have com- plained that the Sonoma Coast Amer-