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D A T A CENTER Wine Industry Data Center 2011 Domestic Wine Sales $430 $400 $370 $340 $310 $280 Up 6% from 2010 2011 2010 2009 Jan Apr Jul Oct 2010 Dec The space between the lines for 2010 domestic table wine sales and the same category this year through Feb. 20 widened a bit as the most current four-week rate of growth in dollars hit 6%. Sales in 2011 so far beat 2009 results. Source: Symphony IRI Group. Direct-to-Consumer (DtC) Shipments $180 $150 $120 $90 $60 $30 2011 2010 2009 2011 Up 5% from 2010 2010 2009 2009 February Domestic Wine Sales Grew in Single Digits Domestic wine sales grew at a healthy rate in February com- pared to a year ago, based on two broad measures. Off-premise sales of domestic table wines as ana- lyzed by Symphony IRI continued the good news from January and all of 2010 as they rose by 6%. Direct-to-consumer sales grew by 5%. Note the contrast in sales by varietal (below) from the two most active DtC counties. —J.G. DtC Shipments by Varietal & Origin NAPA VALLEY Sparkling $22 All Other $64 Pinot Noir $28 Merlot $28 Chardonnay $36 Jan Apr Jul Oct Dec The dollar value of direct-to-consumer shipments from U.S. wineries grew slightly over 2010 in the month of February, but it was still a traditionally slow month. Sales will shoot up in March if last year's pattern persists. Source: Wines & Vines/ShipCompliant Model. Winery Job Index 200 160 120 80 40 0 2010 2011 2009 2009 Jan Apr Jul Oct Dec Hiring activity at U.S. wineries during February dipped below the level of a year ago but stayed well above February 2009 levels, according to the Winejobs.com Index. Source: Winejobs.com. 12 Wines & Vines APRiL 201 1 Down 5% from 2010 Syrah $7 $ Sales in Millions SONOMA COUNTY All Other $27 Pinot Noir $71 Cabernet Sauvignon $43 Zinfandel $22 Chardonnay $44 $ Sales in Millions Dollar sales in millions, 12 months through February. Source: Wines & Vines/ ShipCompliant Shipment Model Cabernet Sauvignon $268 Winejobs.com Index $ Millions $ Millions