Wines & Vines

June 2016 Enology & Viticulture Issue

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Downward Trend Returns for Flash Offers The Flash Report Complete flash data is available at winesandvines.com/flash METRICS 12 WINES&VINES June 2016 QST offers its clients……. Professionally fabricated stainless tanks 35 years of tank fabrication experience Performance & reliability guarantees Custom designs & modern features Quick & competitive tank project pricing On site tank repairs & modifications Special application tanks of all sizes "In stock tanks" from 500 to 10,000 gallons 510 Caletti Ave. Windsor, Ca. 95492 Phone 707-837-2721 or Toll-Free 877-598-0672 www.qualitystainless.com Company Website winetanks@aol.com email contact/sales info Custom Fabricated Tanks for the perfect size & fit… or Ready to Ship "Stock Tanks" Either way QST is ready to assist our clients! Call QST today for information or pricing! QUALITY STAINLESS TANKS F lash offers for domestic wines con- tinue to slide compared to the previ- ous year. After a small rally in March, total offers fell in April and a special, two- day sales drive by Last Bottle Wines wasn't enough to push the monthly total higher than in 2015. The variation between vintages does not appear to have much difference on flash price. The average discount for wines of a particular vintage did not differ by much more than a few percentage points. For ex- ample, the Wine Spectator gave the 2011 vintage for Sonoma and Napa county Cab- ernet Sauvignon, which accounts for a large number of flash offers, an 86 and 83 respec- tively. The 2012 vintage earned a 96 in Napa and 92 in Sonoma. The average discount by flash websites for 2011 wines was 42% while the average discount for wines from 2012 was 40%. —Andrew Adams Flash Reseller Offers MONTH April 2016 513 April 2015 554 12 MONTHS April 2016 6,499 April 2015 6,318 -7% 3% FLASH SITES COMPARED FOR APRIL Flash Reseller No. of Domestic Offers Average Flash Price (750ml) Average Discount Cinderella Wine 4 $21.69 40% Invino 34 $22.70 44% Last Bottle Wines 128 $112.48 46% Last Call Wines 72 $23.55 49% Lot18 45 $18.28 27% The Wine Spies 25 $24.99 36% Wine Woot 43 $20.94 50% WineAccess 17 $40.32 27% Wines Til Sold Out 52 $23.63 56% WineShopper 8 $18.62 41% Source: Wines Vines Analytics, winesandvines.com/flash. Domestic wine offers only. *Source: Desktop pageviews from Compete.com, April 2016.

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