Issue link: http://winesandvines.uberflip.com/i/670981
March Brings Small Increase in Flash Offers The Flash Report Complete flash data is available at winesandvines.com/flash METRICS 12 WINES&VINES May 2016 Flash Reseller Offers MONTH March 2016 467 March 2015 461 12 MONTHS March 2016 6,540 March 2015 6,224 1% 5% A four-month trend of falling flash offers for domestic wines came to an end in March with a tiny increase. The total number of offers came to 467, which is just six offers more than the total in March 2015. The 1% increase in flash offers is the first positive year-to-year growth for flash offers since Octo- ber 2015. The types of wines being offered through flash websites has changed somewhat. The last time Wines Vines Analytics looked at the di- versity of offers by wine type for the major resellers was in March 2013. Wine Woot had the most diverse mix of wines back then, and that has remained consistent during the past 12 months. Cabernet Sauvignon is still the most com- mon wine offered by flash resellers, but its dominance has slipped as resellers offer more Pinot Noir, red blends and other wine types. The varietal's success in off-premise and DtC sales perhaps indicates that flash websites may not be getting as much Cabernet now as they did a few years ago. FLASH SITES COMPARED FOR MARCH Flash Reseller No. of Domestic Offers Average Flash Price (750ml) Average Discount Page views* Cinderella Wine 9 $27.23 43% 16,000 Invino 55 $22.83 45% 180,000 Last Bottle Wines 17 $34.54 41% 162,000 Last Call Wines 96 $29.17 48% 14,000 Lot18 34 $17.52 29% 195,000 The Wine Spies 29 $27.89 36% 59,000 Wine Woot 36 $16.01 53% 1,254,000 WineAccess 19 $35.79 41% 328,000 Wines Til Sold Out 71 $26.88 56% 1,175,000 WineShopper 13 $20.22 42% 105,000 Source: Wines Vines Analytics, winesandvines.com/flash. Domestic wine offers only. *Source: Desktop pageviews from Compete.com, March 2016.