Issue link: http://winesandvines.uberflip.com/i/670981
WINERY & VINEYARD EQUIPMENT 76 WINES&VINES May 2016 PRODUCT FOCUS Tasting Room Point-of-Sale Systems The latest generation of POS systems offer a wide range of functions across many winery departments to expedite and increase sales. By Andrew Adams NEXTERNAL Nexternal recently released an iPad mobile device called En- gage, which is integrated with the Nexternal POS system but can also work with other provid- ers. Winery staff can manage tasting room sales, off-site event sales and a wine club with the device. The device can cover multiple types of inventory at different locations and offers multiple access levels for flex- ibility and security. nexternal.com ORION Orion added a Salesforce cus- tomer-relationship management (CRM) application to its inte- grated POS system and sales suite WiMS. All of a winery's DtC customers, club members and sales are synchronized from WiMS to the cloud-based CRM platform. Staff can use the sys- tem for contact management, telemarketing, email and other sales and marketing initiatives. orionwinesoftware.com Y our tasting room cash register should be doing more than just ringing up sales. The point-of-sale (POS) systems available today can be utilized through a ter- minal or mobile device and offer myriad other functions that range from market- ing to inventory management. Several suppliers offer POS systems that are fully integrated with wine club management, e-commerce, warehouse and shipping as well as bookkeeping. The price of a POS service varies from supplier to supplier and typically involves a monthly service fee as well as one-time fees for hardware and software. VINTEGRATE Vintegrate's POS system is part of the company's sales and mar- keting suite called Vintegrate 360. The POS system is acces- sible through a touchscreen or keyboard and also supports bar- code scanning and card-swipe functions. A "fast collect" feature ensures customer information is collected during the sale. The POS system also has features for tasting room management such as employee scheduling, inven- tory, product management and key performance metrics. vintegrate.com RYAN GRANT