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A SEV PREVIEW This month the ASEV will hold its national conference in Monterey for the first time since 1973. ASEV to Meet in Monterey out Monterey County, the area is home to approximately 85 wineries and vineyards. The ASEV hasn't held a conference in Monterey since 1973, and an estimated 1,000 attendees are expected to register during the course of the conference week. T Session highlights The Monterey County Vintners and Growers Association has partnered with ASEV to host a wine reception during the conference in conjunction with poster ses- sions on the evening of June 22. A flash extraction seminar and tasting will be held June 23 from 1 p.m. until 5 p.m. During Thursday's Innovation Session from 8:25 a.m. until 10:15 a.m., keynote speaker Tim Bucher of TastingRoom.com will focus on the advanced transfer and bottling process he has developed for wineries to produce small wine sample kits for consumers. Five researchers will discuss recent advances in tannin 38 Wines & Vines JUne 2011 he American Society for Enol- ogy and Viticulture will host its 62nd national conference in Monterey, Calif., June 20-24. With roughly 40,000 acres of winegrapes planted through- chemistry, microbial genomics in yeast and bacteria, wine volatiles with new analytical capabilities as well as green/ clean chemistry in winemaking. A daylong grapevine leafroll seminar will be held June 24, starting at 9 a.m. (Please see "Rolling with the Leafroll Punches" on page 30.) ASEV Merit Award This year the society named Jerry Lohr, president and owner of 1 million-case J. Lohr Vineyards and Wines as its 2011 Merit Award recipient. Lohr established an independent wine company with more than 3,000 acres of Central Coast and Napa Valley vineyards. The Merit Award is presented annually to individ- uals who have significantly contributed to the ASEV itself or to the advance- ment of enology and viticulture. "It's a profound honor for someone who is just a winegrower," Lohr said of receiving the Merit Award. Lohr credited a stint in a Stanford doctorate program in civil engineering for his dedication to the support of research. In the early 1970s Lohr bought land and planted winegrapes in Monterey County. He Sessions will tackle flash extraction and leafroll virus went on to found a winery in 1974. Two of the many research projects Lohr supported include a $7.2 mil- lion five-year project on irrigating with impaired quality water and the optimiza- tion of water use. The U.S. Department of Agriculture's Agriculture Research Service provided $2.7 million in funding. The remaining funds came from wine industry collaborators like J. Lohr Vine- yards and Wines. The second research project focused on crop levels, degree of ripeness at harvest and the resulting wine quality. Lohr was an avid supporter of the project, which began six years ago and was led by Carrie McDonnall while she conducted post-doctorate work at the University of Adelaide in Australia. The study was conducted primarily in Lohr's vineyards and winery, and vine balance for particular vineyards during specific years was examined. Key results showed that excessive thinning does not necessarily promote better flavor. "A routine regime will not fit all growing sea- sons," Lohr said. (Read more about Jerry Lohr on page 54.) —Kerry Kirkham