Issue link: http://winesandvines.uberflip.com/i/66135
D A T A CENTER Year to Date, April 17 1 2 3 4 5 6 7 8 9 10 Santa Margherita Sonoma Cutrer Rombauer Vineyards Stags Leap Decoy Charles Krug Grgich Hills Estate St. Supéry Groth Vineyard Caymus Vineyards Distribution vs. Sales of Top 10 Brands at $20-plus Dollar Sales Dollar Sales % Change vs. Year Ago $6,765,893 $2,879,000 $2,649,058 $1,585,818 $1,540,499 $1,382,357 $1,255,648 $1,076,625 $1,031,107 $975,693 6.5% 5.2% 7.7% 17.2% 263.0% -3.4% 12.5% 4.0% 14.4% 46.8% Distribution Where Legal* 51.4% 28.9% 9.9% 16.5% 9.2% 27.6% 10.8% 15.7% 12.8% 5.6% Distribution Change vs. Year Ago -3.3% 2.0% 1.6% 0.1% 5.1% -1.4% -0.8% -0.5% 0.0% 0.7% Note how the sales leader, Santa Margherita of Italy, has by far the widest distribution. *All commodity volume weighted distribution where legal. four-week growth rate slowed to just 2% for domestic wine— possibly because Easter did not fall during the period this year as it did last year—but the 52-week growth in dollar sales was 6%. SIRI reported that table wines in Segment 7, at $20-plus per 750ml, have been growing rapidly. This trend continued in the recent data that SIRI analyzed from major food and drug store check stand scan data. No Easter, No Problem for Wine Sales D omestic table wine sales at major retailers continued to grow over last year's pace in the four weeks ending April 17, ac- cording to data from the Symphony IRI Group (SIRI). The April 17 ended the fourth four-week data period of the year, which traditionally includes the Easter holiday, when wine sales usually rise. Doug Goodwin at SIRI said, "We are nearly four months into the year, and the fast start we saw in January sales is still going strong." Top 10 brands in Segment 7 in dollar sales are all domestic, except No. 1, Santa Mar- Five-Year Sales for $20-plus Wines $10 $11 $12 $13 $14 $15 $16 $17 $18 $19 $20 $5 $6 $7 $8 $9 2007 Jan Apr Jul $20-plus domestic table wine sales, major U.S. food and drug stores. Oct Dec Check out WinePress.US for Comments vadaiwinebarrels.com L.A. OFFICE (626) 289-8250 vadaiworldtd@sbcglobal.net Wines & Vines JUne 2011 15 Lowest Factory Price in the U.S.A. French & Hungarian Style Barrels winesandvines.com Learn more: Search keywords "no Easter." The Zemplen Forest Barrel Won the Highest Recognition in the Italian Competition for "The Best Tasting Wine" Against 10 French & 5 American Cooperages WINEPRESS 1, 2, 3, 5, 8, 13 & 40 GALLON VINEGAR BARREL 1, 1.5, 2.6, & 5 GALLON PICKLE BARRELS 5 & 8 GALLON OAK CHIPS • BARREL BUNGS BARRELS 1/8 TO 265 GALLON 2009 2011 2010 2008 "Winemakers in the USA & Other countries say they love the taste of their wine in Vadai Barrels better than any other barrel!" Price/750ml $21.61 Average $22.60 $33.19 $32.22 $21.09 $20.37 $36.92 $18.34 $27.64 N/A Price Change vs. Year Ago Origin -$0.12 Italy -$0.21 California $0.32 California $1.04 California -$3.26 California $0.01 California -$1.97 California $1.15 California $1.88 California $33.34 California gherita. Goodwin looked closely at the distribution of the top brands and concluded that Santa Margherita had by far the best market penetration at 51%. The nearest competitor in the top 10 didn't surpass 29%. "It shows there is growth potential for many of these brands by gaining distribution," he said. VADAI BARRELS BarrelsBest-Vadai_Jan11.qxp 12/9/10 2:57 PM Page 1 —Jim Gordon $ Millions