Issue link: http://winesandvines.uberflip.com/i/66135
D A T A CENTER The Flash Report LEADING FLASH SITES COMPARED Flash Reseller Cinderella Wine Lot 18 The Wine Spies Wine Woot 42 65 28 17 Wines Til Sold Out 122 WineShopper 33 No. of April Average Winery Average Flash Average Offers Retail (750ml) Price (750ml) Discount $41.32 $46.21 $39.64 $29.60 $60.71 $32.97 Source: WinesVinesDATA, winesandvines.com/flash Lot 18 Increase in Monthly Offers 70 60 50 40 30 20 10 $23.77 42% $27.95 39% $29.62 25% $18.37 37% $30.44 50% $20.34 36% Complete flash data available to subscribers: winesandvines.com/flash Flash Site Lot 18 Raises $10 Million to Expand Lot 18, the New York City-based wine flash site, announced in May that it had raised $10 million in series B funding from inves- tors including NEA Ventures and FirstMark Capital. The graphs below, using WinesVinesDATA, show that Lot 18 has dramatically increased the number of offers it makes per month and leads the other five leading flash sites in average price per bottle at $30. Businessinsider.com quoted Lot 18 co-founder Kevin Fortuna as saying that Lot 18 sales were well past $1 million per month in April. Lot 18 began operations in November 2010. —J.G. Five-Month Average Bottle Price by Flash Site $35 $30 $25 $20 $15 Dec 2010 Jan 2011 Feb 2011 Source: WinesVinesDATA, winesandvines.com/flash March 2011 April 2011 Five months through April 2011 Six leading flash sites $30 $27 $24 $20 $18 Cinderella Wine Lot 18 The Wine Spies Source: WinesVinesDATA, winesandvines.com/flash FLASH DISCOUNTS FOR NOTABLE CABERNET SAUGVIGNONS OFFERED IN APRIL Discount Winery/Brand Region/ Vineyard 14% J. Pedroncelli Winery 30% Whitehall Lane Winery 31% Stonestreet 32% Beringer Vineyards 33% Geyser Peak Winery 35% Silver Oak Cellars 40% Fritz Winery Dry Creek Valley Napa Valley Alexander Valley Napa Valley Alexander Valley Alexander Valley Dry Creek Valley 44% Sequoia Grove Vineyards Napa Valley 60% Clos LaChance Winery 68% Pillar Rock Vineyards Source: WinesVinesDATA LEADING FLASH SITES Co. Name & URL Pageviews* Principals cinderellawine.com Lot 18 Cinderella Wine lot18.com The Wine Spies thewinespies.com wine.woot.com Wine Woot Wines Til Sold Out winestilsoldout.com WineShopper wineshopper.com 739,828 Philip James Kevin Fortuna 13,478 Jason Seeber Brandon Stauber Winery Varietal Vintage Winery State Retail CA CA CA CA CA CA CA CA Santa Cruz Mountains CA Stags Leap District CA Wine Woot Wines Til Sold Out WineShopper $28 Flash Winery Size Flash Site Price In Cases Cabernet 2008 $11.66 $10.00 Cabernet 2006 $116.67 $81.97 Cabernet 2004 $124.98 $86.86 50,000 Wine Woot 45,000 Rue La La 60,000 Cinderella Wine Cabernet 2006 $114.99 $77.67 5,000,000 Wines Til Sold Out Cabernet 2006 $18.00 $11.99 Cabernet 2006 $84.99 $54.99 Cabernet 2007 $35.00 $21.00 Cabernet 2006 $90.00 $50.00 Cabernet 2006 $35.00 $13.99 Cabernet 2006 $125.00 $39.99 225,000 WineShopper 40,000 Wines Til Sold Out 17,000 Lot 18 32,000 Lot 18 60,000 Cinderella Wine 650 Wines Til Sold Out Affiliation Headquarters Contact 30,772 Gary Vaynerchuk Wine Library Springfield, N.J. Snooth.com New York, N.Y. Independent Santa Rosa, Calif. 459,998 David Studdert Wine Country Carrollton, George Studdert Connect Texas 256,017 Joe Arking Roger Wilco Pennsauken, (liquor store) N.J. 96,945 Rich Bergsund Wine.com Mike Osborn 16 Wines & Vines JUne 2011 Brandon Warnke Dini Rao dini@lot18.com Jason Seeber davids@winecountry connect.com thewinespies.com David Studdert agentred@ San Francisco, Kristin Balabanian Calif. Source: WinesVinesDATA, winesandvines.com/flash. *Source: Compete.com, March 2011 License New Jersey type 44 packaged goods store license. Relies on winery licenses. California type 17 beer and wine wholesaler/type 20 off-sale beer and wine. Relies on winery licenses. info@tillsoldout.com New Jersey type 32 plenary retail kbalabanian@wine.com and type 14 warehouse. Operation Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Advertising platform for wineries to sell directly to consumers. Sells one wine each day, 365 days per year. One deal daily M-F. Emphasizes interactivity. Winery controls price. consumption with package privilege. from midnight EST until sold out. California type 20 retail Sells one wine at a time One new event per day, with one to five products. No. of Offers Bottle Price