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D A T A CENTER Relative market share of major varietals by dollars, year to date through Aug. 7, 2011, major U.S. food and drug stores. U.S. Wine Sales Up 7% Year-to-Date $20-plus wines and premium boxed wines grow fastest S ymphony IRI Group's latest data about domestic wine sales showed growth in dollars at 7% for the year to date compared to a year ago, and the same 7% rate for the four weeks ending Aug. 7. The numbers are based on check stand scan data from major U.S. food and drug stores. With sales topping $2.8 billion so far this year and reaching 41 million 9L case equivalents, domestic table wines showed ongoing sales strength, especially against imports, which have grown less than 2% year to date. Symphony IRI (SIRI) has reported positive sales growth for domestic table wines every month since Wines & Vines began reporting SIRI's data 18 months ago. As has been typical, the Chicago-based market research firm found that its highest priced wine segment—$20 and more per 750ml bottle—enjoyed nearly the fastest dollar growth by package size and type, increasing 25% year to date over a year ago. Growth through early August 2010 was 22%, so stacking another 25% on top this year is especially impressive. Only premium domestic boxed wines at $3.50 to $4.99 per 750ml grew slightly faster than the highest tier: 26% year to date. In dollars, that category is about 40% smaller than the $20-plus wines. The biggest dollar category of domestic table wines is priced at $5 to $7.99. This group grew at a more modest but still-healthy 5% in dollars for the year to date, moving 9.6 million cases. QualityStainless_Apr05 3/9/05 11:12 AM Page 1 Quality - Value - Experience Quality Stainless Tanks • Professionally crafted • Perfomance guaranteed • Custom designs & features • Quick & competitive pricing • Repairs & modifications • Special application tanks • Stainless winery equipment • Tanks in stock for immediate shipping from 500 to 10,000 gallon capacity Quality Stainless Tanks 510 Caletti Avenue • Windsor, CA 95492 Phone: 707.837.2721 • Fax: 707.837.2733 Toll-Free: 877.598.0672 www.qualitystainless.com winetanks@aol.com 12 Wines & Vines OCTOBeR 2011 Fabricated Stainless Cooperage Custom 12% 32% 14% 6% 28% Relative market share of major varietals by dollars, year to date through Aug. 7, 2011, major U.S. food and drug stores. Average prices up SIRI reported that the volume of domestic table wine grew by 5% so far this year, compared to 7% in dollar growth, indicating higher prices. The average price per 750ml rose by 7 cents, and price per case by 86 cents. Cabernet Sauvignon in 750ml bottles led price-per-bottle in- creases among all table wines, both domestic and imported, with a 19-cent average gain, followed closely by Fumé/Sauvignon Blanc in 750s at 14 cents. The biggest losers in price-per-bottle were Pinot Gris/Grigio, Pinot Noir and Riesling. Although these are all relative- ly hot categories in dollar sales, their prices did slip a bit this year. —Jim Gordon Market Share by Major Varietal, $20-Plus 8% Cabernet Sauvignon Chardonnay Pinot Grigio/Gris Merlot Red Blends/Meritage Pinot Noir Sell to More Wineries • Improve marketing • Identify new clients • Increase sales (866) 453-9701 winesandvines.com/oms