Wines & Vines

October 2011 Artisan Winemaking Issue

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D A T A CENTER Wine Industry Data Center $430 $400 $370 $340 $310 $280 2010 2011 2009 Jan Apr Source: Symphony IRI Group, Wines & Vines Domestic wine sales at major food and drug stores grew 7% in August over a year ago, according to Symphony IRI, the Chicago-based market research firm. Direct-to-Consumer (DtC) Shipments $180 $150 $120 $90 $60 $30 from 2010 14% Up 2009 2011 2010 CA TX NY FL IL Jan Apr Source: Wines & Vines/ShipCompliant Model August sales of DtC shipments began to bounce back from the usual summer slump, beating last year's August dollar shipments by 14%. Winery Job Index 010 2011 2009 200 160 120 80 40 0 Up 15% from 2010 2010 2011 2009 Jul Oct Dec WA VA CO GA NC Domestic Wine Sales Up 7% from 2010 2010 2011 2009 Jul Oct Dec August Was a Hot Month for the Wine Economy August may be the hottest month in terms of temperature, but in the wine economy it's usually one of the coolest. Still, Wines & Vines' metrics of sales and winery-hiring activity showed very positive Au- gust numbers. Direct-to-consumer shipment in particular showed a big increase over 2010 in dol- lars during a month when many shipments are delayed until cooler weather returns to prevent dam- age to wine enroute. DtC Shipments by Top 10 Destinations, 2011 Vs. 2010 33% 9% 7% 6% 5% 4% 3% 3% 2% 2% 0% 5% 15% 25% Source: Wines & Vines/ShipCompliant Model Jan Source: Winejobs.com Winery job activity as measured by the Winejobs.com index stayed nearly as strong in August as July, while it beat last August's activity by 15%. Apr Jul Oct Dec Our data show that Californians ordered an even greater percentage of the DtC shipments of U.S. wine in the past 12 months than they did in the same period through August 2010. Second-ranked Texas saw a slight decrease in their share of DtC shipments. New York, Florida and Illinois kept their Nos. 3, 4 and 5 positions, while Virginia and Colorado swapped spots Nos. 6 and 7. Wines & Vines OCTOBeR 2011 11 35% Twelve months through August 2011 vs. August 2010. —J.G. Winejobs.com Index $ Millions $ Millions

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