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OCT OBER — ARTIS AN WINEMAKING IS SUE A Bigger, Better Family Winery 28 COVER ST OR Y BARRELS Coopers Roll Out the Latest in Barrel Innovations 36 P A CKA GING Wineries Employ Design to Grow Their Brands y New Class for L'Ecole No. 41 42 Walla Walla winery adds sophistication to its well-recognized schoolhouse label. y A New Façade for Boxed Wines 44 Banker invents dispenser to squeeze out every last drop of boxed wine in style. y Your Brand On the Big Screen 46 Screen-printed wine bottles aren't just at- tractive, they're a dream for bottling, too. NORTHWEST Replacement Viticulture It's a Fact of Life 50 CENTRAL CALIFORNIA EAST The final installment of a three-part series about short-season viticulture proves wine- growing in the East is not for the faint of heart. 6 Wines & Vines OCTOBeR 2011 COVERING NORTH AMERICA FEATURED IN THIS ISSUE REGIONS 44 36 28 DEPARTMENTS Contributors 4 Editor's Letter 8 Wine and Health Connection Confirmed. Rock Wall Wine Co. pursues quality in a glam- our-free facility at the former Naval Air Station Alameda, where a father-daughter winemaking team pair technology, skill and artistry. Feedback 10 Don't Live With Leafroll. Wine Industry Data Center 11 U.S. Wine Sales Up 7%; Look- ing at Three New Sites. News Headlines 16 Vineyard Fracked; Winery Closing; Testing New Varieties; Custom Crush Expands; Wines & Vines Moves; Pennsylvania Expo; Women Winemakers. Plus News Bytes and Briefs. Wines & Vines takes a look at some of the latest developments, including water shaping, acacia wood, red wine fermentations and more. Tasting Room Focus 25 Analysis, Practices & Trends. Product News 26 Latest Winery & Grower Offerings and Developments. Inquiring Winemaker 56 Seed Tannin: A Necessary Evil? Grounded Grapegrowing 60 Answers About Leafroll Virus. Advertisers' Index 65 Companies to Serve You. Viewpoint 66 The Sorry State of the Wine Business. WINE EAST IN WINES & VINES News from Eastern North America 48 Hurricane Batters Eastern Vineyards; Finger Lakes Grape Prices Reported.