Issue link: http://winesandvines.uberflip.com/i/62507
D A T A CENTER The Flash Report FLASH SITES COMPARED FOR AUGUST Flash Reseller No. of August Average Flash Offers Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot 45 71 21 142 115 32 18 Wines Til Sold Out 153 WineShopper 51 Price (750ml) $23.88 $22.55 $35.79 $27.14 $29.06 $28.48 $16.44 $24.40 $20.72 Average Pageviews Discount 46% 46% 41% 38% 32% 31% 36% 52% 37% (000) 22 93 4 30 2,788 31 670 351 198 Source: WinesVinesDATA, winesandvines.com/flash. *Source: Compete.com, July 2011 Source: WinesVinesDATA, August 2011, winesandvines.com/flash Cinderella $35 $30 $25 $20 $15 $10 Wine Invino Last Bottle Wines Call Wines Last Lot18 Average Offer Price by Flash Site, Year to Date $33 $30 $27 $23 $22 $19 $27 $26 $21 Flash Sites July Web Traffic Cinderella Wine 22,000 Invino 93,000 Last Bottle Wines 4,000 Last Call Wines 30,000 The Wine Spies 31,000 Wines Til Sold Out 351,000 Wine Woot 670,000 The Wine Spies Wine Woot Wines Til Sold Out Shopper Wine 0 WineShopper 198,000 500 1,000 Source: Compete.com, July 2011 FLASH DISCOUNTS FOR A SAMPLE OF DRY CREEK VALLEY, CALIF., WINES OFFERED IN AUGUST Discount Winery/Brand Region/ Vineyard 60% Thumbprint Cellars Dry Creek Valley 53% Et Cetera Wine Co. 44% Castlebank 43% Mutt Lynch Winery 40% Montemaggiore 34% Saini Vineyards Dry Creek Valley Dry Creek Valley Dry Creek Valley Dry Creek Valley Dry Creek Valley 33% Adobe Road Winery Dry Creek Valley 31% Hawley Wines 22% Peterson Winery 20% Toolbox Wine Co. Source: WinesVinesDATA LEADING FLASH SITES Company Name URL Cinderella Wine Lot18 The Wine Spies Wine Woot Wines Til Sold Out WineShopper cinderellawine.com lot18.com thewinespies.com wine.woot.com winestilsoldout.com wineshopper.com Dry Creek Valley Dry Creek Valley Dry Creek Valley Varietal Vintage Cabernet Sauvignon 2009 Cabernet Sauvignon 2008 Cabernet Sauvignon 2009 Petite Sirah Syrah Zinfandel Zinfandel Merlot Zinfandel Sauvignon Blanc Winery Retail 2007 2005 2009 2006 2004 2007 2008 $48.00 $18.99 $30.00 $13.99 $24.99 $13.99 $35.00 $19.99 $35.00 $21.00 $32.00 $21.00 $29.99 $19.99 $26.67 $18.33 $23.00 $18.00 $16.00 $12.83 1,500 2,000 Pageviews (000) 2,500 3,000 Complete flash data available to subscribers: winesandvines.com/flash Looking at Invino, Last Bottle and Last Call Sites The Flash Report has been focusing on six leading wine flash sites since it first appeared in the February 2011 issue of Wines & Vines. But our research team, WinesVinesDATA, has been tracking several more flash or near-flash wine sales sites every day for most of this period, and this month we have added three more companies to the group of leading sites. Last Bottle Wines, Last Call Wines and Invino are all active sales sites with many offers per month. Last Call offered 142 wines in August, nearly as many as the ever-active Wines Til Sold Out. Last Bottle had the highest average offer price of $33 in August, which may be good for its winery customers. Invino enjoyed the highest web traffic of the new additions with 93,000 pageviews measured in July by Compete.com. —J.G. Lot18 2,788,000 Flash Winery Size Flash Site Price In Cases 5,000 Wines Til Sold Out 500 Invino 50,000 Wines Til Sold Out 25,000 Invino 1,500 Lot18 1,000 Invino 6,500 Last Call Wines 3,500 Wine Woot 5,000 Wine Spies 5,000 Lot18 Principals Gary Vaynerchuk Philip James, Kevin Fortuna Jason Seeber, Brandon Stauber David Studdert, George Studdert Amazon Joe Arking Rich Bergsund, Mike Osborn Source: WinesVinesDATA, winesandvines.com/flash. Wines & Vines OCTOBeR 2011 13 Roger Wilco (liquor store) Wine.com Affiliation Wine Library Operation Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Advertising platform for wineries to sell directly to consumers. Sells one wine each day, 365 days per year. One deal daily M-F. Emphasizes interactivity. Winery controls price. Sells one wine at a time from midnight EST until sold out. One new event per day, with one to five products.