P A CKA GING
See Your Brand On the Big Screen
By Jane Firstenfeld
tier" with languishing sales would be an ideal candidate to make the switch, accord- ing to Michael Bergin, owner of Bergin Glass Impressions of Napa, Calif. Rather than redesign a paper label, he suggested this could be the perfect opportunity to refresh the winery's look and create some- thing very different to pop on the shelf. Less than 1% of all wine labeling is screen
S
printed, Bergin said, making the process it- self, also known as ACL, "rather unique and exclusive." Although the look is expensive,
maller brands seeking major shelf impact might consider a switch to screen-printed bot- tles. "A winery that currently is producing 1,500 to 3,000 cases of a one- to three-SKU
for limited runs of 100-2,500 cases with multiple SKUs, "Pricing is competitive to paper," according to Bergin. Quantities of 5,000 cases or more are more expensive to produce than paper labels, but "the perceived value of the higher end look is well worth the additional cost," he suggested.
Less expensive at low volumes "The lower the volume of bottles, the closer the price between the two process- es," Wilson Chiu, Monvera Glass Décor, Emeryville, Calif., confirmed. "You might even find that screen printing is cheaper than paper labels at volumes of 25 to 200 cases." Monvera was founded late in 2007 and has grown "significantly" in every subsequent year, Chiu said.
COMPANY ABB Labels
Screen Printing Suppliers WEBSITE
abblabels.com
Bergin Glass Impressions berginglass.com Elite Label
by GM Nameplate Grigsby Label LLC
Hudson Equipment Kaufman Container Label World
Landmark Label Manufacturing Inc.
McDowell Label & Screen Printing
Monvera Glass Decor New Vintage Print Inc. Paragon Label
Phoenix Packaging International Corp. Quest Industries LLC Stanpac Inc.
Vitro Packaging LLC elitelabel.com grigsbylabel.com
kaufmancontainer.com labelworldusa.com
landmarklabel.com
mcdowelllabel.com monvera.com
newvintageprint.net paragonlabel.com
phoenixpackaging.com questllc.com
stanpacnet.com
Susquehanna Glass Co. susquehannaglass.com Technicote Inc.
technicote.com vitropackaging.com WS Packaging Group Inc. wspackaging.com
For more on screen printing suppliers, see Wines & Vines' 2011 Buyer's Guide in print or online at winesandvinesbuyersguide.com. Data current as of Aug. 23, 2011.
46 Wines & Vines OCTOBeR 2011
Eight Arms Cellars wraps The Tentacle Syrah in this screenprinted bottle by Monvera.
