Issue link: http://winesandvines.uberflip.com/i/62409
MARKETING Global competition As in North America, larger corporations have better access to the wine-drinking public in Asia; bulk deals on materials and supplies reduce the average bottle price, which is especially important in a country like China, where income swings wildly but the per capita average is less than $8,500 per year. Further, unlike French chateaus, which sell bottles for exorbitant prices at upscale restaurants in Shanghai and Hong Kong, U.S. and Ca- nadian wineries can find themselves lumped in with other New World wine producers. "We could use more products with materials in Chinese, and that is one of the areas where we want to improve." —Christopher Wong, Hong Kong Commerce and Economic Development Bureau "Distributors go into other world markets and buy Argen- tine and Chilean wines for amazing prices, as we know those countries can offer," said Harder of Lake Country, BC-based Ex Nihilo. This is where his saying about patience comes in. Trezise opines, "The first time you appear at a trade show, it's a surprise and curiosity; the second time, some people remember you, and the third time they figure you're serious about the market and are willing to talk business." ScottLabs_Dec10.qxp 10/21/10 10:39 AM Page 1 Sending wine to China A 1. The domestic company designates an agency (usually an import and export company); 2. The import and export company signs an export contract with right of wine monopoly and an overseas wine trader; 3. An export license is secured from the ministry of Foreign Trade and Economic Cooperation when an import license for the particular wine (brandy, whisky, liqueur) is required; 4. Complete a Certificate of Origin; 5. Hygiene Certificate is issued by port supervisory and monitor- ing body on food hygiene and quality; 6. Customs' supervision, imposition of tariffs and other duties dealt with as well as inspection to prevent and counter smug- gling in accordance with relevant laws. Source: USDA ccording to the United States Department of Agriculture, the normal procedures for exported wines entering China include the following: QSEE US AT UNIFIED, BOOTHS #800 & 801 84 Wines & Vines JAnUARY 2012 QSEE US AT UNIFIED, BOOTHS #430 & 818g