Issue link: http://winesandvines.uberflip.com/i/62409
D A T A CENTER Wine Industry Data Center Domestic Wine Sales $430 $400 $370 $340 $310 $280 Up 9% from 2010 2010 2011 2009 Jan Apr Source: Symphony IRI Group, Wines & Vines Sales of domestic wine in major U.S. food and drug stores surpassed $430 million in the four-week period ending Nov. 27, 2011. Direct-to-Consumer (DtC) Shipments $210 $180 $150 $120 $90 $60 $30 Up 12% from 2010 2009 2011 2010 Jan Apr Source: Wines & Vines/ShipCompliant Model Direct-to-consumer shipments from U.S. wineries in 2011 ran ahead of 2010 shipments in every month through November, when dollar sales beat the previous November by 12%. Winery Job Index 200 160 120 80 40 0 Up 40% from 2010 2010 2011 2009 Jul Oct Dec Jul Oct Dec Great Growth in November The winery economy was heading for a great year's end, according to the November data that Wines & Vines analyzed from three sources. Domestic wine sales at retail, direct- to-consumer wine shipments and winery job activity all finished November far above the levels of November 2010 and 2009. Since De- cember is typically the biggest month for retail sales, the year will probably end with even higher numbers than shown on the Domestic Wine Sales graph here. DtC shipments are not particularly a holiday phenomenon, however, and are expected to de- crease as usual in December. —J.G. DtC Shipment Price by Varietal CABERNET SAUVIGNON PINOT NOIR SPARKLING CABERNET FRANC CHARDONNAY SYRAH/SHIRAZ MERLOT ZINFANDEL $23 $22 $59 $40 $41 $30$35 $33 $35 $32 $32 $30 $29 $29 $26 $27 FUMÉ/SAUVIGNON BLANC RIESLING $15 $16 0 $10 $20 $30 $40 $50 $60 $70 Average price per 750ml, 12 months end- ing November 2010 and November 2011. Jan Source: Winejobs.com Winery hiring activity increased from 2009 to 2010 and rose again in all but one month of 2011 through November, according to Winejobs.com. 12 Wines & Vines JAnUARY 2012 Apr Jul Oct Dec Merlot enjoyed the biggest increase in average price per bottle from November 2010 to November 2011 among the 10 most popular varietals for direct-to- consumer shipments from U.S. wineries. Merlot increased $5 and passed Caber- net Franc, while Cabernet Sauvignon— already at the top of the scale—went up $4 per bottle to $63. Sparkling wine lost the most ground, from $35 down to $30. $34 2011 2010 $63 Winejobs.com Index $ Millions $ Millions