WineEast
Community-Based Direct Marketing
Virginia's Barrel Oak Winery reaches $2.5 million in sales during its first two years
By Linda Jones McKee
Memorial Day 2008, the winery attracted more than 500 people and tallied sales of $38,000 that first weekend. During the ensuing three years, Barrel Oak continued to bring in large numbers of visitors. It sold 2,800 cases of wine in the first year and approximately 6,500 cases in 2011—a retail value of almost $2 million. During the 2011 harvest, Barrel Oak Winery produced the equivalent of nearly 10,000 cases. Initially the Roeders borrowed 75% of their start-up capital of $3.8 million, but
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hen Brian and Sharon Roeder opened Barrel Oak Winery in Delaplane, Va., in time for
Marketing
Barrel Oak Winery owners Brian and Sharon Roeder sought to create a feeling of community.
by the winery's second anniversary in 2010, Barrel Oak was operating in the black.
During its first 24 months, the winery welcomed 100,000 visitors and had
