Issue link: http://winesandvines.uberflip.com/i/62409
UNIFIED EXHIBIT ORS Challenge and Opportunity at Unified N orth America's largest wine industry trade show, the Unified Wine & Grape Symposium to be held Jan. 24-26 at the Sacramento Convention Center, will once again feature a full range of seminars and hundreds of vendors. Several seminars will revisit the challenges of the past harvest and detail what winemakers and vineyard managers can learn from making wine when the weather won't cooperate. Industry experts will offer insights about the future of the global wine industry, how to successfully build a brand and com- municating to customers. The popularity of sweet wines and the value of sustainable certification are new breakout session topics. General Monday, Jan. 23 Tuesday, Jan. 24 1 p.m.–5 p.m. 7:30 a.m.–4:30 p.m. Registration 9 a.m.–noon 4:30 p.m.–9 p.m. Unified Wine & Grape Symposium Schedule 1:30 p.m.–3 p.m. Registration Quality Grapes & Wine in a Challenging Cli- mate General Session CAWG annual meeting and reception at the Sheraton Grand Grapegrowing: Managing Your Vineyards Under Adverse Weather Conditions 1:30 p.m.–3 p.m. 1:30 p.m.–3 p.m. Winemaking: Winemaking in the Pres- ence of Unusual Grape Maturity Marketing/Public Relations: How to Mar- ket Each Vintage—Despite the Weather 1:30 p.m.–3:30 p.m. Business/Operations: How to Navigate the Complex World of Grape Contracts 3:10 p.m.–4:40 p.m. Joint Grapegrowing & Winemaking: How to Manage Parameters to Determine Ac- ceptable Fruit 3:10 p.m.–4:40 p.m. Marketing/Public Relations: Finding and Communicating Good Points in Every Vintage The State of the Industry address packs a full house every year. Wednesday, Jan. 25 7:30 a.m.–5 p.m. 8:30 a.m.–11 a.m. 9 a.m.–6 p.m. 4 p.m.–6 p.m. Registration State of the Industry General Session Exhibits open Regional wine tasting 2 p.m.–4 p.m. 3:40 p.m.–4:40 p.m. Business/Operations: Winery and Grape- grower Case Studies 2 p.m.–3 p.m. Joint Marketing/Public Relations & Business/Operations: Leveraging the Supply Side of the Global Wine Market Joint Grapegrowing & Winemaking: Productive Ways to Talk About Quality 3:10 p.m.–4:10 p.m. Joint Marketing/Public Relations & Business/Operations: Leveraging the Demand Side of the Global Market Thursday, Jan. 26 8 a.m.–4 p.m. 9 a.m.–11 a.m. Registration Creating a Successful Branding Tool Box— Brands That Sell General Session 9 a.m.–4 p.m. Exhibits open 11:30 a.m.–1 p.m. Hosted buffet luncheon 110 Wines & Vines JAnUARY 2012 9 a.m.–Noon 2 p.m.–4 p.m. 2 p.m.–4 p.m. Presented in Spanish: Spanish Sessions Track Joint Grapegrowing & Winemaking: Muscat and Sweet Reds—Taste What People are Talking About Joint Marketing/Public Relations & Business/Operations: Does Sustain- able Certification Make Sense for You? QSEE US AT UNIFIED, BOOTH #1434g Break-out Sessions More than 600 vendors will participate in the trade show that takes place Wednesday and Thursday. A Spanish-language ses- sion will be held Thursday morning. The symposium is a joint project of the American Society for Enology and Viticulture and the California Association of Wine- grape Growers. For more information visit unifiedsymposium.org. Wines & Vines is a symposium sponsor. Stop by booth 430 to meet magazine staffers; learn more about Wines & Vines' exten- sive market research database of wineries, growers and suppliers, WinesVinesDATA, at booth 818. —Andrew Adams KEN FREEZE