Issue link: http://winesandvines.uberflip.com/i/62409
D A T A CENTER The Flash Report FLASH SITES COMPARED FOR NOVEMBER Flash Reseller No. of November Average Flash Offers Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot 33 126 20 137 136 30 24 Wines Til Sold Out 142 WineShopper 51 Price (750ml) $26.73 $31.67 $45.44 $23.25 $33.71 $29.48 $28.72 $26.46 $19.95 Average Pageviews* Discount 47% 42% 50% 37% 30% 30% 26% 52% 40% Number of Flash Offers by Month 800 700 600 500 400 300 200 100 12 months through November 2011 Nine leading flash sites $29 $28 $27 $26 $25 $24 $23 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Source: WinesVinesDATA, winesandvines.com/flash Region/ Vineyard Varietal (000) 18 221 14 31 2,275 32 641 329 179 Source: WinesVinesDATA, winesandvines.com/flash *Source: Compete.com, Nov. 2011 Complete flash data available to subscribers: winesandvines.com/flash Flash Wine Sales Offers More Than Double In the year since Wines & Vines first started tracking flash wine sites, the number of offers has more than doubled, growing from just over 300 in December to nearly 700 this November. Last Call Wines and Wines Til Sold Out featured the most offers in November with 137 and 142 respectively. Average flash price fluctuated from a low of $24 to an October high of nearly $29. Lot18 continues to make the most headlines in the burgeon- ing flash wine sales market and announced in early December that it had acquired e-commerce firm Vinobest, located in Paris. Lot18 said the move will help the New York-based company tap the Internet sales segment of the European wine market. In the past year, Lot18 claims to have facilitated the sales of more than 700,000 bottles of wine to its more than 600,000 members. —Andrew Adams Average Flash Price by Month 12 months through November 2011 Nine leading flash sites Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Source: WinesVinesDATA, winesandvines.com/flash FLASH DISCOUNTS FOR A SAMPLE OF CHARDONNAYS OFFERED IN NOVEMBER Discount Winery/Brand 17% Ramey Wine Cellars 25% Ceja Vineyards 26% Stewart Cellars 43% Marimar Estate Vineyards & Winery 46% Flora Springs Winery & Vineyards 54% Amusee Source: WinesVinesDATA LEADING FLASH SITES Company Name URL Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot Wines Til Sold Out WineShopper cinderellawine.com invino.com lastbottlewines.com lastcallwines.com lot18.com thewinespies.com wine.woot.com winestilsoldout.com wineshopper.com 14 Wines & Vines JAnUARY 2012 Principals Gary Vaynerchuk Tony and Danielle Westfall Cory Wagner Merchants (BP Wine) Michael Rockower Philip James, Kevin Fortuna Jason Seeber, Brandon Stauber David and George Studdert Joe Arking Source: WinesVinesDATA, winesandvines.com/flash QSEE US AT UNIFIED, BOOTH #725g Affiliation Wine Library Good Company Wines Blicker Pierce Wagner Wine Operation Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. Offers one wine until sold out. Canals Hamilton Wine Store, N.J. Offers four to six wines per day, available until sold out. Advertising platform for wineries to sell directly to consumers. Sells one wine each day, 365 days per year. Amazon Roger Wilco (liquor store) Rich Bergsund, Mike Osborn Wine.com One deal daily M-F. Emphasizes interactivity. Winery controls price. Sells one wine at a time from midnight EST until sold out. One new event per day, with one to five products. Napa Valley Carneros Sonoma 32% Cuvaison Estate Wines Carneros 44% Mazzocco Sonoma Alexander Valley Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Russian River Valley Chardonnay Napa Valley Carneros Chardonnay Chardonnay Vintage 2008 2008 2008 2009 2009 2008 2009 2010 Winery Retail Flash Winery Size Flash Site Price In Cases $60.00 $49.99 $34.00 $25.50 $35.00 $25.90 $24.99 $16.99 $25.00 $13.99 $35.00 $19.99 $38.99 $20.88 $38.99 $17.99 30,000 Last Call Wines 10,000 Cellar Angels 1,500 Rue La La 71,000 Last Call Wines 15,000 Wines Til Sold Out 12,000 The Wine Spies 50,000 Cinderella Wine 17,000 Wines Til Sold Out No. of Flash Offers Flash Bottle Price