Issue link: http://winesandvines.uberflip.com/i/62409
MARKETING president of international sales and distribution. Within Asia, the company's priority markets include Japan, South Korea, China, Hong Kong and Singapore. "In British Columbia, wineries have only produced for what they can sell, so there's an The New York Wine & Grape Foundation represented wines from about 30 state wineries at the Hong Kong Wine & Spirits Fair. Trezise echoed the sentiment that entering new international markets demands long-term presence. Up until recently his organization concentrated its international marketing efforts in Canada and the UK, although trips to the Prowein show in Düs- seldorf, Germany, in 2010-11 and the London Wine Fair in May 2011 have started to bear fruit for some producers in the Finger Lakes region. The big leagues Plenty of large wine corporations are following business pros- pects across the Pacific as well. Jackson Family Wines has a pres- ence in 70 global markets, according to Nick Bevan, senior vice obstacle to selling in a city like Shanghai, where that city alone has a bigger population than Canada." —Jeff Harder, Ex Nihilo "We definitely think there is a huge opportunity in the Chinese market, and demand for wine is growing exponentially," said Jackson family representative Julia Jackson. "Hong Kong in particular is a very sophisticated wine market, where we want to showcase the highest end wines we have in our portfolio." For large companies that routinely receive sizable orders, the slow nature of doing business in Asia can be dual-sided. Jackson said that international marketing trips generate a good number of leads for the company's wines, but the corporate arm behind its 35-plus wineries researches overseas importers before making any concrete agreements. USED BY THE FINEST WINERIES TO ACHIEVE THE BEST RESULTS Call Now to Schedule Design Appointments! LT™ & LT 2+2™ MOG Separators Fruit Receiving Systems Bin Dumpers Sorting Tables Belt Conveyors Screw Conveyors Vibratory Conveyors Peristaltic Pumps...... • Gentle • Durable • Highest Quality • Best Performance • Self Priming • Powerful The Good News? Your goal of perfection just became more attainable. The Bad News? Everybody wants one. Membrane presses from 18 HL - 80 HL. Precise control in an exquisite machine. World Renowned Quality P 707 573 3141 • F 707 573 3140 www.pnlspecialties.com Santa Rosa, California 95403 1650 Almar Parkway CA Contractor's #803431, OR Contractor's #180330, WA Contractor's #PLSPELS923BZ SOLUT IONS 82 Wines & Vines JAnUARY 2012 • EXPERT ISE • QUAL I TY • SATISFACT ION QSEE US AT UNIFIED, BOOTH #H2 HKTDC