Issue link: http://winesandvines.uberflip.com/i/437909
100 Wines&Vines January 2015 PACKAGING Visit us at miovigneto.com Email: dwightb@miovigneto.com Call Dwight Busalacchi at (415) 531-6450 Custom Tanks, Fermentors, and Winery Equipment "Excellent quality at reasonable prices with exceptional customer service built around an understanding of vintners' needs." ~ Jim Schultz, Windy Oaks Winery Mio Vigneto Products, Inc. Outstanding Tanks for Outstanding Wines Storage Tanks Rectangular Oval Cylindrical White Wine Fermentors Oval Cylindrical Red Wine Fermentors Automatic Pump-over Automatic Punch-down Convertible (Closed/Open) Open Top Open Top Rectangular Slovenian Oak Open & Closed Top Tanks Oval & Round Storage Casks Barrels Equipment Horizontal Membrane Presses from 6 to 100hl Semi Automatic Bottle Fillers Standard and Custom Valves Custom Adaptors CIP Balls & Adaptors Heritage maintains a strong presence in POS displays, Clark said. Some are "simply an unwrap of a pallet, placement of a custom pallet wrap or a three-case stand-up case dis- play" for simple cut/tear top box that exposes the bottles within. "Usage of these systems is growing with retailers: liquor/beverage, gro- cery, convenience and warehouse stores," Clark said. Those are the simple options. Others are more complex, like a mocked-up car or truck, which require instructions and a standard set of tools to assemble. Heritage Paper's factory floor is home to examples of its own elaborate corrugated displays suitable for trade show booths. A fearsome-looking automated die- cutting machine creates accurate shapes and scores the boxes. Wineries seeking retail displays are be- coming staple clients, said Clark, who cited Gallo, Constellation, Chateau Ste. Michelle and some smaller vintners as customers. The company supplies single-bottle and gift packs as well as carriers for two to six bottles suit- able for retail/tasting room sales and wine club shipments. The digital-printing process is almost fully automated. More human intervention is re- quired for short runs, but if a winery experi- ences a shipper shortfall or has a last-minute need, re-runs can be delivered within a week; valuable winery real estate can be saved by print-to-order. The HP printers use organic inks to build up a limitless number of colors. Depending on desired colors and color saturation, the first pass is faint. As many as seven passes intensify the hues according to computerized registra- tion. Watching the process is like seeing a pho- tographic image develop and come into focus. "Digital printing allows the customer to change graphics easily to meet their market- ing needs," Clark said. "This is a growth area for us." If sales growth is among your goals, extend- ing your brand image with decorative case shippers is something to consider. When PlanninG a PaCkaGe: n USe heavy-grade (not flimsy) corrugate. n enSURe the proper glue is used. "many times the glue was not strong enough, and the product fell through." n if deSiGninG foR a CoSTCo, the logo should be positioned toward the bottom of the box. "every case we merchandise is 'ready-to-display,' and cut on the sales floor," so design elements on the lower half must carry the message to aid sales. n STaCk 56 CaSeS together when designing your "billboard" to ensure the tray pack is attractive when stacked together. —annette alvarez-Peters, assistant general merchandise manager, costco