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8 Wines&Vines January 2015 A member of Wine Communications Group Inc. Advertising Vice President & Director of sales Jacques Brix jbrix@winesandvines.com (707) 473-0244 West lydia hall lydia@winesandvines.com (415) 453-9700 x 103 midwest hooper Jones hooperhja@aol.com (847) 486-1021 northeast Marsha tabb marshatabb@comcast.net (215) 794-3442 East laura lemos laura@boja.com (973) 822-9274 international dave Bayard dave@bayard.com (973) 822-9275 advertising manager Christina Ballinger ads@winesandvines.com dIgITAL EdITIoN All print subscribers now get digital access to Wines & Vines. you can: • DOWNLOAD pages or full issues • BROWSE current and archived issues • WATCH videos • ACCESS via desktop, tablet or smartphone • SEARCH by keyword or table of contents • NAVIGATE by topic or page thumbnail • QuESTIONS? Contact customer ser- vice at custserv@winesandvines.com or (866) 453-9701 Monday-Friday, 8:30 a.m.-5 p.m. Pdt. CONNeCt WIth US CoNTRIBuToRS thomas ulrich, a journalism instructor and freelance journalist, likes to cover the use of technology in grapegrowing and winemaking. On page 44 he details how Rodney Strong Vineyards uses a water man- agement system to grow high-quality grapes with less water. Kate lavin, Wines & Vines' managing editor, interviewed Rick Tigner, president of Jackson Family Wine Estates (see page 61), about the state of the U.S. wine industry. Tigner will speak at the Unified Wine & Grape Symposium keynote luncheon on Jan. 27. Dr. anna Katharine mansfield is an assistant professor of enology at Cornell University's New York State Agricultural Experiment Station in Geneva, N.Y. While helping small regional wineries through enol- ogy extension and wine sensory evaluation, her research is focused on hybrid wine phenolics—the subject of her Wine East story on page 152—and fermentation nutrition and acid adjustment. anna Katharine mansfield thomas ulrich Kate lavin Question for JAnuArY: What are you looking forward to at Unified? James A. kennedy, ph.d. professor and Chair, California State university, Fresno lunch with keynote speaker Rick tigner, president of Jackson Family Wines. having the opportunity to listen to a sage in our industry is some- thing I look forward to. Mr. tigner is accomplished, and I am sure that his wisdom will be both motivational and inspiring. donniella Winchell Executive director, ohio Wine producers Association Since the Unified is the place to be if one is in the wine business, the opportunity for collaboration, network building, information sharing and to keep ahead of the curve on trends and issues of importance to the industry is unmatched anywhere in the country. Neil Bernardi Vice president, duckhorn Wine Co., Napa, Calif. I am attending, and am looking forward to the annual State of the Industry and getting caught up on the latest advancements in winery and vineyard equip- ment at the trade show. It will also be a great opportunity to network and compare notes on another great harvest. oN THE CoVER Jason McConnell, owner and winemaker at Rivino winery in Mendocino County, Calif., cap- tured the cover image of his Block No. 17 Merlot on Dec. 11, when California was hit by heavy rain. McConnell took the shot from the roof of his Caterpillar D6 dozer. Read more about the rain events and the status of California's three- year drought on page 19.