Issue link: http://winesandvines.uberflip.com/i/437909
62 Wines&Vines January 2015 2015 unified symposium Tigner: JFW Will Meet Challenges Head On A s president of Jackson Family Wines, Rick Tigner sends doz- ens of employees to the Uni- fied Wine & Grape Symposium every year. He says the com- pany's production and sus- tainability teams represent the largest contingents, primed to gain insight and learn about innovations for the vineyard, wine laboratory and beyond. This year the Program Development Com- mittee for Unified tapped Tigner to speak at its second annual keynote luncheon, taking place Jan. 27. In preparation for the event, Tigner spoke with Wines & Vines about what he'll discuss in his keynote address and what he views as the most important issues facing the wine and grape industry today. Energy and water savings According to Tigner, water is the No. 1 problem for wineries in California and beyond. He cred- its Barbara Banke and her late husband, Jess Jackson, founder of Jackson Family Wines, for 2015 Unified Wine & Grape Symposium Schedule Monday, Jan. 26, 2015 TiME EvEnT 1:00 pm – 5:00 pm Registration TUESday, Jan. 27, 2015 TiME EvEnT 7:30 am – 6:30 pm Registration 11:30 am – 1:30 pm Keynote Speaker Luncheon Rick Tigner – President of Jackson Family Wines Separate Registration Fee Required 1:45 pm – 3:00 pm Content is King: How to Craft and Feature Stories that Stand out Marketing/Public Relations Breakout Session 2:00 pm – 4:00 pm alcohol in Balance: approach for achieving Quality in Lower-Brix and Lower-alcohol Grapes and Wine (includes tasting) Joint Grapegrowing & Winemaking Breakout Session 2:00 pm – 4:00 pm Preparing your Wine Business for a Transition or Sale Business/Operations Breakout Session 3:15 pm – 4:30 pm a Picture is Worth a Thousand Words, a video 1.8 Million: How to add Great visuals to your Marketing and Communications Marketing/Public Relations Breakout Session 4:30 pm – 6:30 pm Welcome Reception WEdnESday, Jan. 28, 2015 TiME EvEnT 7:30 am – 5:30 pm Registration 8:30 am – 11:30 am State of the industry General Session 9:00 am – 6:00 pm Exhibits Open 1:00 pm – 2:15 pm all across the vineyard – a Look at Pests, disease and Clean Grapevine Stock Grapegrowing Breakout Session 1:00 pm – 2:15 pm Winemaking Game Changers: The Latest Tools and Techniques for Maximizing Quality and Efficiency Winemaking Breakout Session 1:00 pm – 2:15 pm Wine Trends or Fads? Marketing/Public Relations Breakout Session 1:00 pm – 2:15 pm is California Special and Can it Stay That Way? Understanding California's Position in the Global Wine Market Business/Operations Breakout Session 2:30 pm – 3:45 pm vineyard Tech advancements for viticultural decision-Making Grapegrowing Breakout Session 2:30 pm – 3:45 pm Global Palates and Flying Winemakers Winemaking Breakout Session 2:30 pm – 3:45 pm Wine Consumer Education: a new Curriculum for Evolving Expectations Marketing/Public Relations Breakout Session 2:30 pm – 3:45 pm Regulatory Hurdles for dTC, Social Media and Third Party Sales Channels Business/Operations Breakout Session 4:00 pm – 6:00 pm Regional Wine Tasting Rick Tigner