Issue link: http://winesandvines.uberflip.com/i/437909
Key Indicators O ff-premise sales of domestic wine for the 52 weeks through November rose 6% higher than the same period a year ago, while November sales alone were 5% above those from November 2013. It was the seventh month in a row that the annual growth rate stayed at 6%. This rate represents combined domestic table wine and domestic sparkling wine sales, as reported by IRI, the Chicago, Ill.-based market research firm Digging into IRI's Nov. 30 data set for mul- tiple outlet and convenience stores, the fastest growing price segment for domestic table wines in glass bottles was $20 and higher. These grew at 17% in value during the previous 52 weeks, gaining more than $44 million. Pre- mium boxed wines priced from $3.50-$4.99 were the only domestic category to surpass this growth rate, reaching 21% growth, and with total sales just slightly higher than $20-plus glass bottles. Looking at both domestic and imports com- bined, the $20-plus segment increased sales by 15%, reflecting the lower growth rate of 4% for imports alone. Sales of Cabernet Sauvignon were the high- est of any varietal or wine type at $20-plus, exceeding sales of Chardonnay. When consider- ing all price segments combined, Chardonnay was still the clear leader, however. Cabernet Sauvignon at the high end grew by 15% in value, also outperforming Chardon- nay, which nevertheless increased by a very healthy 13%. Pinot Noir and Sauvignon Blanc were the fastest growing varietals in the $20-plus price segment for domestic and imported table wines T he Winery Job Index in November failed to increase from the same month a year ago largely due to an unusually strong reading in November 2013. The drop of 5% came at nearly the slowest time of year for winery hiring. The 12-month index still showed a 15% gain over the previous period, according to Winejobs.com. Three subcategories of winery hiring activity exist within the Winery Job Index. Winemaking job activity grew by 31% in November compared to a year ago, as the third consecutive large wine grape crush came to a close. Winery hospitality job postings grew by 41% in November com- pared to a year ago. These jobs related to winery retail and tasting room personnel. However, hiring activity in November for winery sales and marketing jobs lagged last year by 46%. Off-Premise Sales Winery Job Index Complete data is available at winesandvines.com/metrics metrics 12 Wines&Vines January 2015 Off-Premise and DtC Sales Up in November November was another good month for domestic wine, as off-premise sales rose by 5% and direct-to-consumer shipment values rose by 21% compared to November 2013. Off-premise sales maintained 6% growth on an annual basis and marked the seventh month in a row at that pace, according to Chicago, Ill.-based market-research firm IRI. DtC shipments on an annual basis grew by 16%. The Winery Job Index, however, dipped 5% in November due to slower hiring activity than in November 2013, when the job index had unusually strong growth. Off-Premise Sales Growth Rate 6% In November for Domestic Wine Winery Sales Jobs Decrease Off-Premise Sales MONth Nov. 2014 $708M Nov. 2013 $673M 12 MONthS Nov. 2014 $7,844M Nov. 2013 $7,428M MONthly SaleS 5% 6% Source: , Wines Vines Analytics $ Millions $800 $700 $600 $500 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 2013 2014 Winery Job Index MONth Nov. 2014 127 Nov. 2013 134 12 MONthS Nov. 2014 226 Nov. 2013 196 MONthly INDex 5% 15% Source: winejobs.com winejobs.com Index 350 300 250 200 150 100 50 2013 2014 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Direct-to-Consumer Shipments MONth Nov. 2014 $274M Nov. 2013 $225M 12 MONthS Nov. 2014 $1,799M Nov. 2013 $1,558M MONthly ShIPMeNtS 21% 16% $ Millions $300 $250 $200 $150 $100 $50 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 2013 2014 Source: Wines Vines Analytics/ShipCompliant