Issue link: http://winesandvines.uberflip.com/i/437909
January 2015 Wines&Vines 99 PACKAGING Also, metallic inks are more costly. "All finishes on direct-print boxes are more expensive. It is another color and most of the time heavy in coverage. The overprint var- nishes (OPV) are the same in price if matte or gloss. OPV does help against rub and will show the matte or gloss characteristic based on the substrate it is printed on," Mazzoco said. Major wine retailers, he added, are becom- ing more involved with the selling of the wine. "There is a great push for quality of print, both in substrates, colors and numbers of colors, registration, line screens and overall quality of print." Retailers, he thinks, are averse to six-packs because they are more expensive and take more time putting together. "It appears that most of the time they are used with the inten- tion of going to restaurants and/or tasting rooms for retail use. Often they are purchased (by the winery) with those intentions and (then) end up as another more expensive ver- sion of a shipper." Heritage Paper, also in Livermore, Calif., is another major supplier of corrugated boxes and displays. Its expansive facilities, proudly 90% solar powered, provide an education about current digital printing technology. The immaculate facility is equipped with massive Hewlett-Packard (HP) equipment. Last year, Heritage hosted an HP open house, and an- other was planned for December 2014. Raw sheets of corrugate material in vari- ous strengths and sizes arrive from the Heri- tage plant in nearby Lathrop, Calif. Heritage prints corrugated boxes with and without insulation. "We have the ability to provide all sizes— standard and custom—depending on bottle size and quantity being shipped," said Jim Clark, Heritage Paper's director of new busi- ness development. "We can print any image on the corrugate in matte or satin finish in litho quality. We can run small quantities (less than 100) or large quantities (more than 10,000) without the need for printing plates," he said. the entire pallet gets a decorative treatment with this pallet wrap design concept from Heritage Paper.