Wines & Vines

July 2014 Technology Issue

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M E T R I C S The Flash Report Latest FLasH Data Complete flash data is available to subscribers: winesandvines.com/flash M E T R I C S QST offers its clients……. Professionally fabricated stainless tanks 35 years of tank fabrication experience Performance & reliability guarantees Custom designs & modern features Quick & competitive tank project pricing On site tank repairs & modifications Special application tanks of all sizes "In stock tanks" from 500 to 10,000 gallons 510 Caletti Ave. Windsor, Ca. 95492 Phone 707-837-2721 or Toll-Free 877-598-0672 www.qualitystainless.com Company Website winetanks@aol.com email contact/sales info Custom Fabricated Tanks for the perfect size & fit… or Ready to Ship "Stock Tanks" Either way QST is ready to assist our clients! Call QST today for information or pricing! QUALITY STAINLESS TANKS 12 W i n e s & V i n e s J U LY 2 0 1 4 Flurry of Offers for Holiday Weekend, Napa County Accounts for Large Share of Offers F lash websites posted 151 more of- fers for domestic wines in May than in the previous month, and 246 more than in May 2013. Invino's 190 offers accounted for 31% of the 610 total offers, the most of all flash sites. Last Call Wines and Wines Til Sold Out had the second-highest number of offers with 96 each. Of Invino's total offers, 100 came during a special Memorial Day sale held May 25. Napa County wines accounted for 61 (or 32%) of Invino's 190 offers. In the 12 months through the end of May, Napa wines accounted for 1,122 offers, or 19% of the 5,954 total offers. Wines Vines An- alytics tracks flash offers by both win- ery and vineyard source. Based on vineyard region, Napa County ac- counted for 1,730 (or 29%) of the 5,954 wine offers from the past 12 months. Wines from the North Coast region, which includes Napa, Sonoma, Mendocino, Marin and Lake counties, accounted for 64% of all wines offered by flash sites; Cali- fornia wines in general took a 90% share of total flash offers. Napa County wines represented 46% of North Coast offers and 32% of all California offers. Most of the Napa County wines of- fered by flash sites were either Cabernet Sauvignon or red blends. In the past 12 months, flash sites made 518 offers for Napa Valley Cabernet Sauvignon and 191 offers for red blends. The two wine types represented 63% of all offers from Napa wineries. In the 12 months ending in May 2013, Cabernet and red blends took a 70% share of the 1,234 total of- fers from Napa. Flash websites typically offer Napa County wines with prices between $11 and $39.99. For the 12-month period ending in May 2014, wines with a flash price in this range accounted for 73% of all offers; during the same period in 2013, nearly 70% of all offers fell in this range. —Andrew Adams FlASh SIteS COMPAReD FOR MAY Flash No. of Domestic average Flash average Pageviews* reseller May Offers Price (750ml) Discount (000) cinderella Wine 4 $20.45 39% 46 invino 190 $23.43 36% 109 Last Bottle Wines 10 $24.30 37% 96 Last call Wines 96 $23.92 50% 15 Lot18 32 $22.17 24% 322 the Wine spies 29 $25.30 29% 72 Wine Woot 51 $18.17 48% 246 Wines til sold Out 96 $19.57 53% 1,271 Wineshopper 28 $17.22 38% 53 Source: Wines Vines Analytics, winesandvines.com/flash *Source: Compete.com, May 2014

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