Issue link: http://winesandvines.uberflip.com/i/331901
M E T R I C S S an Rafael, Calif.—Mar- ket research firm IRI provided Wines & Vines with sales totals for 12 months through June 1, which enabled us to rank the top 20 off-premise brands priced at $20-plus per bottle. The cat- egory accounts for just 4% of off-premise table wine sales, but it is a hotly contested price segment due to potential competition from 5,243 U.S. wineries with average retail prices in this range, according to Wines Vines Analytics. The only import brand to crack the top 20 for the 12 months through June 1 is also No. 1 in sales: Santa Margherita, the Italian brand imported by Terlato Wines International and famous for its Pinot Grigio, tallied $36.5 million over 12 months as it grew 4% in sales and reached 147,025 cases. At No. 2 and $16 million behind Santa Margherita was Decoy, a brand of Napa Valley- based Duckhorn Wine Co. Decoy moved up from the No. 4 spot two years ago, the most recent time we ranked them. Its sales grew 50% during the year, and volume grew to 85,893 cases. The Sonoma-Cutrer brand from Brown-Forman dropped from No. 2 to No. 3 this time, and independent Rombauer Vineyards similarly dropped by one spot. William Hill from E. & J. Gallo climbed the ladder from No. 12 last time to No. 5 this year on the strength of 117% sales growth during the past 12 months. A bottle price reduction of $6.78 on aver- age surely contributed to the volume growth. Family-owned Silverado Vineyards achieved the largest average bottle price increase of $1.78. The Prisoner, a brand of The Prisoner Wine Co., makes its first appearance in our rankings at No. 6. Also new to the top 20 are Duck- horn Vineyards and Frank Family Vineyards. No longer in the top 20 were St. Supery, Belle Glos and Charles Krug. Domestic wines up 6% Domestic wine sales in off- premise locations grew by 6% during the 12 months ending in May, according to IRI. That figure, rounded to the nearest percent, reflected a decrease of 0.2% in the growth rate since the April figures came out. These data include both domestic table and domestic sparkling wines. Table wine is a much larger category, with total 12-month sales of $7.1 billion in the food, drug, liquor, club and convenience stores whose sales are tallied by IRI, the Chicago, Ill.-based market research firm. Table wine sales grew by 7%. Domestic sparkling wine sales grew 5% in 12 months and totaled $419 million. May sparkling wine sales grew 10% compared to May 2013. —Jim Gordon M E T R I C S Top 20 Off-Premise Brands at $20-plus sales Millions sales change cases avg. Price 1 santa Margherita, italy $36.5 4% 147,025 $20.69 2 Decoy $20.5 50% 85,892 $19.93 3 sonoma cutrer $16.1 3% 58,480 $22.96 4 rombauer Vineyards $12.9 48% 31,175 $34.47 5 William Hill $10.3 117% 50,440 $17.00 6 the Prisoner $8.0 53% 21,952 $30.32 7 stags' Leap Winery $7.6 3% 20,824 $30.30 8 Justin $6.7 45% 25,063 $22.20 9 conundrum $6.3 17% 26,243 $19.87 10 caymus Vineyards $6.0 34% 6,545 $76.57 11 F.F. coppola Director's cut $5.8 21% 29,951 $16.06 12 clos Du Val $4.4 8% 14,988 $24.71 13 Frank Family Vineyards $4.4 35% 10,466 $35.05 14 Grgich Hills estate $4.3 -3% 9,217 $38.86 15 Duckhorn Vineyards $4.0 33% 8,782 $38.35 16 stag's Leap Wine cellars $4.0 25% 7,145 $46.71 17 Groth Vineyard $3.9 -3% 11,501 $28.23 18 silverado $3.9 17% 10,444 $30.90 19 Jordan $3.8 11% 7,382 $42.60 20 seghesio Family $3.7 13% 14,248 $21.63 12 months ending June 1, 2014. All brands Californian unless noted. Need a Better Cork Supplier? All Natural Cork Closures Fresh Corks Directly From Portugal 4th Genera on Family Cork Producer Free Branding Free Shipping Free iS Better Ask about our Progressive Discounts Experience the Slimcork® Advantage CALL TODAY phone (203) 681-7743 Cell (860) 335-0667 email: reliablecork@gmail.com • www.reliablecorksolu ons.com W i n e s & V i n e s J U LY 2 0 1 4 11 IRI Data Reveals Top 20 Luxury Brands Source: , Wines & Vines 1164 Lee Street, White Rock, B.C. V4B 4P4 Canada Phone: (604) 538-2713 Fax: (604) 538-4517 www.idlconsulting.com IDL Process Solutions Inc. Process & Product Development Alcoholic & Non Alcoholic Beverage Industry Equipment Sales Iván D. Lessner ■ R. WAGNER: Rapid SO 2 , TA ■ ERBSLOEH: Fining & Treatment Agents, Yeasts, Enzymes, CelluFluxx (D.E. Replacement) ■ TRUST: Quality Hungarian Oak Barrels & Chips ■ EMD: Reflectoquant Analyzer & Kits IDL_Dir11 11/18/10 4:21 PM Page 1