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4 W i n e s & V i n e s J U LY 2 0 1 4 All print subscribers now get digital access to Wines & Vines. You can: Digital Edition • DOWNLOAD pages or full issues • BROWSE current and archived issues • WATCH videos Questions? Contact customer service at (866) 453-9701 or custserv@winesandvines.com Monday-Friday, 8:30 a.m.-5 p.m. PDT. • ACCESS via desktop, tablet or mobile device • SEARCH by keyword or table of contents • NAVIGATE by topic or page thumbnail To access, scan this mobile barcode or visit winesandvines.com/digitaledition. Use your Wines & Vines login to sign in. In This Issue Charles 'Chik' Brenneman C hik Brenneman is the winemaker and facili- ties manager for the De- partment of Viticulture and Enology at UC Davis. Brenneman discusses innovations in vineyard and winery technology in this issue (page 37) and makes the case that technology does not provide quality winemaking but allows it. Alison Crowe I t's no surprise that the West Coast drought is forcing grapegrowers to use water more ef- ficiently. On page 46 Ali- son Crowe of Plata Wine Partners addresses what her fellow winemakers can do to conserve water on the crush pad and in the cellar. Crowe also contributes to WineMaker magazine. Will Thomas I n the Practical Winery & Vineyard section this month, a team of researchers led by Will Thomas reports on their cluster-thinning experiment (page 70). As the viticulturist at Ridge Vineyards-Lytton Springs, Thomas farms some of California's oldest vines. July's Cover L isa Mattson snapped this image of Maggie Kruse using the KeyNote app to review job orders in the tank room at Jordan Vineyard & Winery in Healdsburg, Calif. A Member of Wine Communications Group Inc. A Member of Wine Communications Group Inc. EDITORIAL Editor Jim Gordon Managing Editor Kate Lavin Associate Editor Andrew Adams Senior Correspondent Paul Franson Contributing Editor Jane Firstenfeld Northwest Correspondent Peter Mitham Columnists Grapegrowing: Cliff Ohmart, Glenn T. McGourty Practical Winery & Vineyard Editor: Don Neel Associate Publisher: Tina Vierra Wine East Editor: Linda Jones McKee; Writers: Richard Carey, Hudson Cattell Contributing Writers Laurie Daniel, Richard Smart, Fritz Westover, Chris Stamp, Andrew Reynolds, Craig Root DATABASE DEVELOPMENT & INfORMATION TEChNOLOgy Vice President—Data Management Lynne Skinner Project Manager Liesl Jaros Database & Web Development James Rust Peter Scarborough DESIgN & PRODuCTION Bridget Williams Barbara Summer Subscription Rates U.S., $38.00; Canada/Mexico, $48.00 All other countries, $85.00 (for airmail add $85.00) Reproduction in whole or part without permis- sion is prohibited. Wines & Vines does not assume responsibility for unsolicited manuscripts or materials. Contributors are responsible for the proper release of proprietary and/or classified information. Wines & Vines is distributed through an audited circulation. Postmaster Send address changes to: Wines & Vines PO Box 1649 Boulder, CO 80306-1649 Customer Service (866) 453-9704 subs@winesandvines.com winesandvines.com Publishing Information Volume 95, Number 7 Wines & Vines, ISSN 043-583X, a member of Wine Communications Group, Sonoma, Calif., is published monthly. Periodicals postage paid at San Rafael and at additional mailing offices. ADVERTISINg West: Jacques Brix Vice President & Director of Sales (707) 473-0244 jbrix@winesandvines.com West: Lydia Hall (415) 453-9700, ext. 103 lydia@winesandvines.com Midwest: Hooper Jones (847) 486-1021 hooperhja@aol.com Northeast: Marsha Tabb (215) 794-3442 marshatabb@comcast.net East: Laura Lemos (973) 822-9274 laura@boja.com International: Dave Bayard (973) 822-9275 dave@bayard.com Advertising Manager Christina Ballinger PuBLIShINg President & Publisher Chet Klingensmith Publishing Assistant Maria Brunn Chairman Hugh Tietjen Publishing Consultant Ken Koppel