Issue link: http://winesandvines.uberflip.com/i/137110
2013I C S METR Wine Industry Metrics Strong Growth Across Major Channels Domestic Wine Sales Up 6% from 2012 $500 $ Millions $450 2013 $400 400 2012 $350 350 $300 300 2011 Jan Apr Jul Oct Dec Source: IRI, Wines & Vines Domestic wine sales grew 6% in May from a year ago, maintaining a steady 6% growth rate for the previous 52 weeks at major U.S. food and drug stores. Direct-to-Consumer (DtC) Shipments $160 2013 $120 2011 2011 $53 $53 $56 PINOT NOIR $39 $36 $35 $40 $0 2013 2012 2011 CABERNET SAUVIGNON 2012 $80 Jan Apr Jul Oct Dec Source: Wines & Vines/ShipCompliant Model Direct-to-consumer shipments by U.S. wineries jumped 17% in both value and volume this May compared to May 2012. Total value reached $127 million. 300 300 280 2013 260 280 2012 180 0 $10$20 $30$40$50 $60 220 Source: Wines & Vines/ShipCompliant Model 140 2012 2011 180 100 140 60 20 Jan Apr 100 2011 Jul Oct Dec Source: Winejobs.com 60 Winery hiring activity ran 32% higher in May 2013 than May 2012, setting another record for the Winejobs.com Index. Tasting room jobs were the most active category. 10 W in es & V i ne s J U LY 2 013 20 ZINFANDEL Syrah/Shiraz $25 $28 $26 Up 32% from 2012 2013 260 220 CHARDONNAY $27 $29 $28 $29 $26 $28 Winery Job Index Winejobs.com Index 120 $ Millions 160 2012 Average bottle price May 2011, 2012, 2013 Up 17% from 2012 $200 The outlook remained positive for the wine industry in May as domestic wine sales stayed 6% above the same month in 2012, direct-to-consumer shipments rose by 17% in volume and value, and winery hiring activity—led by openings in winery tasting rooms—jumped 32%, continuing its record pace. The Winejobs.com Index is now at 291, nearly three times the base level of 100 established in January 2007. Direct-to-consumer shipments rose 11% in the past 12 months to reach $1.5 billion and hit $127 million for the month of May. Total domestic wine sales volume grew by just 1%, but prices are up 5%. —Andrew Adams DtC Shipment Price by Varietal $240 200 Complete metrics data available to subscribers: winesandvines.com/metrics The average bottle price for Pinot Noir in the direct-to-consumer channel increased from $36 in May 2012 to $39 in May 2013. Pinot Noir prices have steadily increased since 2011. Cabernet Sauvignon, which still has the highest average bottle price at $53, stayed the same year to year, while Zinfandel rose to $28.98 beating its previous high average of $28, set in 2011.