Wines & Vines

July 2013 Technology Issue

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NEWS OF GRAPES AND WINES IN EASTERN NORTH AMERICA Prohibition Retreats a Few Paces Voters opt to allow alcohol sales in Texas and Pennsylvania communities P lano, Texas—The passage of the 21st Amendment to the Constitution on Dec. 5, 1933, may have ended Prohibition on a national basis, but many municipalities across the country decided to remain dry. winesandvines.com Over the years, the Learn more: Search keywords number of dry towns "Prohibition retreats." has gradually decreased, a trend that continued this spring following elections in Texas and Pennsylvania. In Texas on May 11, citizens voted to allow alcohol sales in 18 out of 22 local elections. Plano, Texas, a suburb north of Dallas in one of the country's fastest-growing counties, was the largest community to NEWS p75 vote to go "wet," and it did so with a 66% to 34% margin (12,325 votes in favor, 6,542 against). According to the Distilled Spirits Council, since 2004 Texas voters have passed 509 out of 641 alcohol elections. "Prohibition-era laws don't make sense in today's economy, and that's why voters WINEMAKING p77 Is your label just ink on paper, or is it powerful, cost-effective marketing? • Dedicated to serving the wine industry with rotary offset, sheet-fed offset, small- and large-format digital, and UV flexo printing capabilities. • 22 facilities strategically located nationwide to reduce transportation costs and provide manufacturing redundancy and security. • Single-source supplier for pressure-sensitive and glue-applied labels, along with application equipment. • Award-winning wine labels and sustainability solutions. www.wspackaging.com 1-877-977-5177 marketing@wspackaging.com Heavy de-bossing creates visual depth for the Caliza brand signature, making it appear as if the name is carved out of the main label. A scuff varnish further enhances the details of the script. Learn more at www.wspackaging.com/casestudies/caliza. Innovation for impact Win es & Vi n es JU LY 20 13 75

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