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GovtLiaison_Dir08 11/29/07 2:00 PM METRICS Barefoot Sales Step Ahead Half of top 20 brands are Gallo, Constellation Top 20 Table Wine Brands Off Premise Rank Brand Parent/Importer 52 week sales average price sales, price/ millions change 750 ML Change TTB LABEL APPROVALS Low per-label costs Gov't. Liaison Negotiations or Footwork 1 Barefoot E. & J. Gallo Winery $323 12% $5.66 0% Reasonable Hourly Rates 2 Sutter Home Trinchero Family Estates $208 0% $5.02 3% 3 Franzia Box Wine Group $198 3% $2.03 8% 4 Woodbridge Winery Constellation Brands $197 8% $5.71 -1% 5 Yellow Tail W. J. Deutsch & Sons $188 0% $5.75 -1% TRADEMARK SEARCHES 6 Kendall Jackson Vintners Reserve Jackson Family Wines $142 3% $11.95 -1% 7 Chateau Ste. Michelle Ste. Michelle Estates $108 8% $9.68 2% 8 Gallo Family Vineyards E. & J. Gallo Winery $107 2% $4.07 1% 9 Cupcake Vineyards Wine Group $105 17% $9.27 1% 10 Carlo Rossi E. & J. Gallo Winery $102 -7% $2.52 6% 11 Beringer Treasury Wine Estates $97 3% $5.22 -2% 12 Clos Du Bois Constellation Brands $91 2% $9.96 -1% 13 Robert Mondavi Private Selection Constellation Brands $85 -1% $8.45 -2% 14 Livingston Cellars E. & J. Gallo Winery $81 -2% $3.18 5% 15 Menage À Trois Trinchero Family Estates $76 10% $9.28 1% 16 Bogle Vineyards Bogle Vineyards $71 21% $9.45 -2% 17 Rex Goliath Constellation Brands $69 17% $5.27 -3% 18 Peter Vella Box E. & J. Gallo Winery $65 8% $1.99 5% 19 Black Box Wines Box Constellation Brands $59 30% $5.13 1% 20 La Crema Jackson Family Wines $58 -5% $17.04 4% Source: S , Wines & Vines an Rafael, Calif.—Winery giants E. & J. Gallo and Constellation Wines dominated the top 20 wine brands selling off-premise through May, according to market research firm IRI with analysis by Wines & Vines. Each of the industry giants claim five brands in the top 20. Gallo clearly led the pack in 52week sales with $678 million collectively among five labels, and its Barefoot brand was No. 1 with $323 million. Barefoot was already No. 1 when we last published this list in August 2011, but since then the $6-per-bottle brand added $68 million in annual sales. Sutter Home was No. 2 two years ago, and it held that place in the new rankings with virtually the same $208 million in 52-week sales. Constellation's five brands in the top 20 accounted for $501 million at the major U.S. food and drug stores monitored by IRI. Woodbridge by Robert Mondavi was No. 4, Clos Du Bois was No. 12 and Robert Mondavi No. 13. Two other Constellation brands—Rex Goliath and Black Box— jumped into the top 20 at spots 17 and 19. The Wine Group's Cupcake Vineyards brand bounced onto the top 20 at No. 9. Other wines moving up on the list were Woodbridge, Kendall-Jackson Vintners Reserve, Chateau Ste. Michelle and Livingston Cellars. Dropping off the list were Sterling Vintners Collection, Fetzer and Cavit Italian wines. Fourteen of the top 20 improved their sales performance in the past year. Black Box grew at the highest rate of 30%, and Bogle Vineyards (the only independent brand in the top 20) grew by 21%. All three box wines in the top 20 raised their prices and still increased sales. In other sales data, domestic table wine in total grew 6% in May compared to May 2012. Sales for the 52 weeks ending in May were also up 6% from the year previous, according to IRI, a Chicagobased market research firm. —Jim Gordon As Low as $185 Your trade names or designs are searched at the U.S. Patent Office to help establish valuable ownership or avoid costly legal liability. Over 100 years' total staff experience handling every government liaison need for industry. Phone or write for details. 200 N. Glebe Rd., Suite 321 Arlington, Virginia 22203 Phone: (703) 524-8200 Fax: 525-8451 TOLL-FREE 1-800-642-6564 Major Credit Cards Accepted Agfast_Feb08 1/8/08 2:58 PM Page 1 www.trademarkinfo.com Since 1957 Lateral tying and training of trellised vines and trees. BRANCHLOK™ • Tough – holds vines & branches securely to 12, 12-1/2 & 13 gauge wire. • Long-lasting – UV stabilized for resistance to sunlight deterioration. • Reusable. • Available in 2 lengths – 2-1/2" & 3-3/4". • Packaged in lots of 1000. For your nearest dealer, contact: Toll-Free: 877.552-4828 909.451.2299 • Fax: 909.593-8309 Win es & V i n es JU LY 20 13 11 P