Issue link: http://winesandvines.uberflip.com/i/137110
WINE INDUSTRY SECURITY SPECIAL ADVERTISING SECTION For more information about Seal Vector technology, contact Philippe Mathevon at 1.408.627.0115, or by email, p.mathevon@att-fr.com. Mathevon of ATT. "So printing a Seal Vector® on a wine label only requires a modification in the design of the label. The ATT winery customer will use a special proprietary application to read their Seal Vectors, with a unique user ID and passcode. Supply chain customers of the wine can install a special optical device on their smartphones to read the Seal Vector® and be assured of the wine's authenticity. "The beauty of our solution is that you can include variable information in the code. This individual Serial Number is embedded in the Titanium© code. When the consumer scans the QR Code, the file server identifies the S/N. In the response back to the smartphone, the ATT application sends the security elements associated with this S/N. The combination of the S/N and the security elements is unique. This is why the consumer can visually identify genuine or fake products. Notification of such a request can be sent to the winery, with the location of the requester, making it easy for the winery to determine if the wine has been diverted." Seal Vector® can even guarantee that a bottle has not been opened or its contents replaced. "If the Seal Vector®is printed on a tamper evident label/seal, and if the label/ seal is placed in a strategic location, it authenticates the label/seal as genuine and the tamper evident label/seal guarantees This Cru Bourgeois has a visible seal on the back label and a less visible one in its capsule. © ELODIE BARTHÉLÉMY Tracing Shipments Above: Seal Vectors can be placed on capsules. Right: Chateau Liversan, a member of the Alliance des Crus Bourgeois, at retailer with its Seal Vectors imprinted beneath the back label. that the bottle has not been opened and refilled," Mathevon reports. "The same applies to cases. ATT customers apply tamper evident seals on the cases before they leave the winery, and this guarantees that the case contains original bottles. This will become more and more important as more and more fake wines are auctioned." What the Consumer Sees The winery can refine what information will be displayed when a customer scans the code. To counter the counterfeiters, at a minimum it will show an image of the security elements associated with the S/N. But the display can also include some history on the winery, the winemaker, varietal or blend information, and what foods might pair well with the wine. Giving the consumer not only security, but interesting information about the wine, increases the strength of the winery-customer bond which is so crucial to customer loyalty. The Seal Vector® authenticator protects the brand owner, products and customers. It improves security, logistics productivity, quality assurance and reduces costs without any change in existing processes or special equipment. It can be visible and/or invisible. Several wineries with high-end products to protect have already adopted the technology. Most noticeable is the Alliance des Crus Bourgeois (see photos), whose members are well underway with adoption of the Seal Vectors on their products, and the Bordeaux Wine Bank, fine wine transporters who place strong emphasis on safe, temperature-controlled transport and guarantee the provenance of the wines they move. • Win es & V i n es JU LY 20 13 21