Issue link: http://winesandvines.uberflip.com/i/101495
METRICS Wine Industry Metrics DtC and Off-Premise Sales Continue Positive Trends Domestic Wine Sales $450 Retail sales of domestic table wines held a growth rate of 6% during the 52 weeks ending in November, but grew at 5% in November. The average price per bottle rose by 21 cents. The metrics for retail sales, DtC sales and winery jobs all showed growth during the past 12 months, painting a positive picture of wine industry economic health. Direct shipments of wine to consumers ended the fall sales season in November with a record-breaking surge to $224 million. The 12-month growth was 9%. Off-premise sales of domestic table wines grew by 5% in the most recent four weeks and 6% for 52 weeks. The Winery Job Index was up 15% on an annual basis despite a dip in November 2012 compared to November 2011. ���J.G. Direct-to-Consumer (DtC) Shipments Bottle Price Change by Varietal Up 5% from 2011 $ Millions $400 2012 $350 2011 2010 $300 $250 Jan Apr Jul Oct Dec Source: Symphony IRI Group, Wines & Vines $240 Up 12% from 2011 $ Millions $200 12 months through November 2011 and November 2012 $10 $9.14 $160 2012 $120 2011 2010 $5 $80 $40 $0 $1.90 Jan Apr Jul Oct Dec Source: Wines & Vines/ShipCompliant Model Direct-to-consumer shipments in November reached a new high of $224 million. The 12% rise in value came with a 13% rise in volume, to 435,886 9-liter case equivalents. 220 2012 Down 19% from 2011 Winejobs.com Index 180 2011 2010 100 60 20 Jan Apr Jul Oct Dec Source: Winejobs.com Winejobs.com measured 15% growth in its Winery Job Index for the 12 months ending in November. The index for the month dropped 19% below November 2011, however. 12 W in e s & V i ne s JANUARY 20 13 Cabernet 0% -$1.67 Chardonnay -5% -$3.41 Merlot -10% -$5 Pinot Noir +5% Red Blend +23% Source: Wines & Vines/ShipCompliant Model Winery Job Index 140 $0 $0.06 Red blends saw the biggest per-bottle price increase of all major varietals or types in direct-to-consumer shipments, rising more than $9 and 23% in a year. These are largely Bordeaux-style red blends from California. Many of the more expensive ones are proprietary blends from Napa Valley and Sonoma County wineries. Merlot lost the most value at 10%, while Cabernet Sauvignon saw virtually no change. It���s interesting to note that Merlot gained in price in off-premise sales during the same period.