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In This Issue Bhaskar Bondada ince Bondada���s first contribution to Wines & Vines (see ���Mysterious Berry Shrivel in the July 2007 issue), he has continued to investigate grapevine disorders. In this issue he explains the various types of shrivel and gives advice for how to manage them (page 96.) S Sara Cummings ow���s this for a twist? A public relations pro tries to talk vintners out of throwing lavish events to attract the media (page 134.) Consider in advance whether the payoff is worth it, says the marketing communications specialist. H William A. Fuchs uchs is a Ph.D.-level geologist who entered the wine industry by consulting on cave construction. His article ���Viticultural Geology��� and geologic maps (page 86) describe his search for a connection between wine quality and the rock types in Napa Valley vineyards. F January���s Cover inemakers suggest how to elevate wines from good to great quality in the cover story starting on page 44. Pictured from lower left: Michael Richmond, Bouchaine Vineyards; Celia Welch, Corra Wines, etc.; Gilles Nicault, Long Shadows Vintners; Ashley Hepworth, Joseph Phelps Vineyards; Bob Iantosca, Gloria Ferrer Caves & Vineyards; Chris Carpenter, Cardinale, Lokoya, etc.; Chris Dearden, Dearden Wines, etc.; David Lattin, Kuleto Estate Winery; Dave Paige, Adelsheim Vineyard; Karen Culler, Wolf Family, Ladera, etc.; Jon Ruel, Trefethen Family Vineyards. W A Member of Wine Communications Group Inc. EDITORIAL Editor Jim Gordon Managing Editor Kate Lavin Staff Writer Andrew Adams Senior Correspondent Paul Franson Contributing Editor Jane Firstenfeld Northwest Correspondent Peter Mitham Columnists Winemaking: Tim Patterson, Clark Smith Grapegrowing: Cliff Ohmart, Glenn T. McGourty Wine East Editors: Hudson Cattell, Linda Jones McKee; Writer: Richard Carey Contributing Writers Laurie Daniel, Jamie Goode, Chris Stamp, Thomas Ulrich, Wayne Wilcox, Stephen Yafa Advertising West: Jacques Brix, Vice President & Director of Sales (707) 473-0244 jbrix@winesandvines.com Midwest: Hooper Jones Associates Inc. (847) 486-1021 hooperhja@aol.com East: Marsha Tabb (215) 794-3442 marshatabb@comcast.net International: Dave Bayard (973) 822-9275 dave@bayard.com Advertising Manager Christina Ballinger Circulation Circulation Manager Emilee Schumer database development & information technology Database Manager Lynne Skinner Database & Web Development PUBLISHING James Rust, Peter Scarborough President & Publisher Research Assistant Chet Klingensmith Allison Bowser Publishing Assistant Caroline Shakeshaft Design & Production Chairman Design & Production Manager Hugh Tietjen Bridget Williams Publishing Consultant Ad Prepress Ken Koppel Deborah Roberti Publishing Information Volume 94, Number 1 Wines & Vines, ISSN 043-583X, a member of Wine Communications Group, Sonoma, Calif., is published monthly. Periodicals postage paid at San Rafael and at additional mailing offices. Subscription Rates U.S., $38.00; Canada/Mexico, $48.00 All other countries, $85.00 (for airmail add $85.00) Reproduction in whole or part without permission is prohibited. Wines & Vines does not assume responsibility for unsolicited manuscripts or materials. Postmaster Contributors are responsible for the proper release of Send address changes to: proprietary and/or classified information. Wines & Wines & Vines, PO Box 1649 Vines is distributed through an audited circulation. Boulder, CO 80306-1649 Customer Service (866) 453-9704 subs@winesandvines.com winesandvines.com Digital Edition All print subscribers now get digital access to Wines & Vines. Questions? Contact customer service at (866) 453-9701 or custserv@winesandvines.com To access, scan this mobile barcode or visit winesandvines.com/digitaledition. Use your Wines & Vines login to sign in. 4 W in es & V i ne s JANUARY 20 13 SEE US AT UNIFIED, BOOTH #1101 u