Issue link: http://winesandvines.uberflip.com/i/101495
METRICS The Flash Report Invino emerges as top flash site by offers Flash SiteS COMPARED FOR NOVEMBER Flash Reseller No. of Domestic November Offers CellarThief Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 Wine Spies Wine Woot Wines Til Sold Out WineShopper Average Flash Price (750ml) 10 11 106 8 68 43 25 61 63 23 Invino has grabbed the lead from Lot18 and Wines Till Sold Out (WTSO) in the flash market. From January to November of 2011, Lot18 and WTSO accounted for the most domestic wine offers, with 676 and 678 respectively, while Invino posted 522 offers. For the same period this year, Invino offered 1,057 wines, WTSO stayed constant at 682, but Lot18���s total offers had slipped to 414. The overall total of flash offers from January to November 2012 was 4,813, which is an increase of 42% over 2011. In other flash site news, Lot18 announced in early December that its chief marketing officer, Jay Sung, had been promoted to chief executive officer, and Olly Garland, former CEO of Direct Wines, had left an advisory role to join the company���s board of directors. ���A.A. Average Pageviews* Discount (000) $22.15 $27.23 $46.78 $25.50 $32.05 $36.69 $25.52 $23.81 $25.92 $17.64 Complete flash data available to subscribers: winesandvines.com/flash 37% 40% 38% 46% 38% 25% 32% 45% 52% 37% NA 11 123 28 38 1,172 10 447 234 80 Source: WinesVinesDATA, winesandvines.com/flash *Source: Compete.com, Oct. 2012 Winery Retail Price, Flash Price and Total Domestic Offers, January 2011 - November 2012 Retail Price $70 $60 $50 $40 $30 } 27% } } 42% } } 45% 49% Flash Price } } 33% 33% XX% = average discount } 31% } $20 } } 29% 44% 27% 35% } 51% } 41% } 34% $10 $0 Cellar Total Angels offers u 90 Cellar Thief Cinderella Invino Wine Last Bottle Last Call Wines Wines Lot18 Rue La La Wine Spies Wine Woot WineHeist Wines Til Sold Out WineShopper Winestyr 220 180 177 1,175 371 601 815 80 1,427 480 217 1,787 994 Source: WinesVinesDATA, winesandvines.com/flash Flash Discounts for a Sample of California Chardonnay Offered in November Discount Winery/Brand Region/ Varietal Vintage Vineyard Winery Retail Flash Winery Size Flash Site Price In Cases 17% Spells 3 32% Inspiration Vineyards & Winery 38% LIOCO Wine Co. 40% Celani Family Vineyards 50% David Bruce Winery 65% Reata Winery (formerly Valley Gate Vineyards) 76% Sans Permis California Chardonnay 2011 $23.00 $18.99 Russian River Valley Sonoma Napa Valley Santa Lucia Highlands Chardonnay Chardonnay Chardonnay Chardonnay 2009 2010 2007 2011 $24.50 $26.00 $50.00 $29.99 $16.66 $15.99 $29.95 $14.99 Napa Valley California Chardonnay Chardonnay 2009 2006 $39.99 $50.00 $13.99 $12.00 6,000Lot18 2,000 14,000 5,000 30,000 Wine Woot CellarThief Prince of Wine Wines Til Sold Out 20,000 Wines Til Sold Out 100Last Bottle Wines Source: WinesVinesDATA leading Flash sites Company Name URL Principals Affiliation Operation CellarThief cellarthief.com Gordon Palmateer Offers three wines daily. A portion of each sale is donated to charity. Cinderella Wine cinderellawine.com Gary Vaynerchuk Wine Library Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Invino invino.comTony and Danielle Westfall Good Company Wines Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. Last Bottle Wines lastbottlewines.com Cory Wagner Blicker Pierce Wagner Wine Offers one wine until sold out. Merchants (BP Wine) Last Call Wines lastcallwines.com Michael Rockower Canals Hamilton Wine Store, N.J. Offers four to six wines per day, available until sold out. Lot18 lot18.com Philip James, Kevin Fortuna Advertising platform for wineries to sell directly to consumers. The Wine Spies thewinespies.com Jason Seeber, Brandon Stauber Sells one wine each day, 365 days per year. Wine Woot wine.woot.com David and George Studdert Amazon One deal daily M-F. Emphasizes interactivity. Winery controls price. Wines Til Sold Out winestilsoldout.com Joe Arking Roger Wilco (liquor store) Sells one wine at a time from midnight EST until sold out. WineShopper wineshopper.com Rich Bergsund, Mike Osborn Wine.com One new event per day, with one to five products. Source: WinesVinesDATA, winesandvines.com/flash 14 W in es & V i ne s JANUARY 20 13