Issue link: http://winesandvines.uberflip.com/i/766392
January 2017 WINES&VINES 17 METRICS Simplify and accelerate barrel cleaning without compromising cleaning effectiveness with the new TankJet M60 barrel cleaner. • It's mobile, so it is quick and easy to position right next to the barrel, insert into the bung hole, clean and move to the next barrel • Powerful, fast cleaning at low fl ow rates prevents toast removal – clean multiple barrels in minutes • Non-lubricated air motor ensures speed and cycle times are relatively constant even when liquid pressure changes • Compatible with a variety of pressure washers and pumps INTRODUCING THE TANKJET ® M60 MOBILE BARREL CLEANER: EASIER, FASTER & BETTER CLEANING FREE TRIAL OR ON-SITE DEMO CALL 1.800.95.SPRAY TO SPEAK WITH YOUR LOCAL REP OR VISIT TANKJET.COM TankJet M60 barrel cleaner – effective cleaning of barrels up to 5' (1.5 m) in dia. ing the U.S. market. The table "Inventory Flow Including Cider" shows these calculations and demonstrates that the variance between inventory flow and tax- paid volumes is minimal over the past two years. This is consistent with a review of similar data over the past 10 years. These two methods validate that tax-paid shipment data ac- curately reflect the volume of wine entering the U.S. market. The chart "Shipments vs. Re- ported Consumption" compares tax-paid shipments into the mar- ket over the past 10 years, ex- cluding cider, with the average of two estimates of consumption. As validated above, the tax-paid shipment data is accurate. If the consumption data were accurate, the difference between the data sets would be an inven- tory build in retailers and whole- salers. The purple line on the "Shipments vs. Reported Con- sumption" chart indicates that the number of days' inventory would have increased by 400 days over the 10 years if the con- sumption numbers are correct. The reality is that the number of days' inventory in the market has not changed significantly over the past decade, so estimates of consumption used in this analy- sis have underestimated the ac- tual market. Tax-paid shipments are the most accurate measure of the total U.S. wine market. Any analysis of the market needs to start with this as a basis and then evaluate the various market components as a share of the total market. Jon Moramarco is the managing partner of BW 166, which provides information and advisory services to the beverage alcohol industry. BW 166 partnered with Wine Communications Group in March 2016 to acquire the Gomberg & Fredrik- son Report, the leading source of U.S. wine market information since 1948. Sparkling Wines MARKET SHARE BY WINE TYPE Sangria, Wine with Fruit, Coolers 4.2% • Traditional Desserts 0.9% • Sake 0.7% • Vermouth 0.7% • Other Specialty Wines 0.6% Traditional Table Wines 87% 5.9% 9-Liter Cases (Millions) 410 390 370 350 330 310 290 270 250 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 SHIPMENTS VS. REPORTED CONSUMPTION Days 450 400 350 300 250 200 150 100 50 0 Tax-Paid Shipments into U.S. Average Reported Consumption Calculated Days Inventory