Issue link: http://winesandvines.uberflip.com/i/754815
METRICS December 2016 WINES&VINES 13 under a variety of different brand names since Wines Vines Analytics first started tracking offers in 2011. Those brands have begun to account for a larger share of the websites' of- fers, and that could be a result of the overall number of offers on the decline. Wines Vines Analytics fo- cused on red blends this month, and the wine type continues to be popular. As the number of of- fers by flash resellers has fallen overall, the share of total offers for red blends has increased from 13% in 2014 to 15% in the past 12 months. Since 2012 the number of red blend offers has grown 45% from 650 to 943. The growth in red blends only slowed from 2015 to this year as all offers declined. Sixty-five percent of all the red blends offered by flash resellers in the past 12 months had a flash price be- tween $11 and $29. Invino of- fered the most red blends, 169 or 18% of all those offered in the past 12 months. —Andrew Adams atpgroup see a CDR WineLab DemonstRation at ouR booth (J1) at the unifieD Wine symposium in saCRamento, JanuaRy 25 & 26. Introducing CDR WineLab Touch ~The future of wine testing~ It's versatile. The WineLab Touch can perform 16 tests simultaneously. It's reliable. The WineLab Touch is extremely dependable and comes with a 3~year warranty. It's affordable. Any winery, large or small, can afford it. Contact ATPGroup for information about leasing or purchasing. It's simple. The WineLab Touch requires no special training. Just add a sample to the pre-vialed reagent and go. It's very accurate. The WineLab Touch has 25 pre-calibrated tests for sugars, SO2, polyphenols, nitrogen, color, and many, more. It's fast. Printout readings of must and wine in a matter of minutes. FLASH DISCOUNTS FOR A SAMPLE OF RED BLENDS OFFERED IN OCTOBER Discount Winery Region/Vineyard Winery State Vintage Winery Retail Flash Price Winery Size (Cases) Flash Reseller 22% Robert Foley Vineyards Napa Valley CA 2013 $159.97 $124.97 8,000 Wired For Wine 27% Joseph Phelps Vineyards Napa Valley CA 2013 $274.99 $199.99 81,000 Last Call Wines 32% Hook & Ladder Winery Russian River Valley CA 2013 $22.00 $14.99 25,000 Invino 43% Spring Valley Vineyard Walla Walla WA 2013 $74.99 $42.99 25,000 Last Call Wines 53% Vellum Wine Craft Suisun Valley CA 2013 $85.00 $39.99 1,500 Wine Spies 55% Maryhill Winery Columbia Valley WA 2013 $22.00 $10.00 75,000 Wine Woot 67% Westerly Vineyards Santa Barbara - Happy Canyon CA 2010 $75.00 $24.99 6,000 Wines Til Sold Out Source: Wines Vines Analytics, winesandvines.com/flash. Domestic wine offers only. FLASH OFFERS BY WINE TYPE Flash Offers 2,000 1,750 1,500 1,250 1,000 750 500 250 0 Red Blends Cabernet Sauvignon Pinot Noir Zinfandel Other Reds Whites n 2014 Offers n 2016 Offers