Issue link: http://winesandvines.uberflip.com/i/754815
METRICS 12 WINES&VINES December 2016 October Offers Total Reverses Decline The Flash Report Complete flash data is available at winesandvines.com/flash F lash resellers made 25 more offers in October than in the previous year, ending a four-month trend of drop- ping offer counts, but the 12-month total was 7% less than the same period ending October 2015. Wines Til Sold Out (WTSO) ran a one- day "stock up" sale in which it offered a new wine every 15 minutes. The wines were a mix of imports and domestics, and the web- site's 78 offers was the second highest in October. Nearly all (or 32 out of 33) of Lot18's offers for domestic wines were for the com- pany's in-house brands. The flash reseller now operates a bonded winery, TR Wines, at a large custom-crush operation in Napa Valley. Lot18 has been offering its own wines Flash Reseller Offers MONTH October 2016 466 October 2015 441 12 MONTHS October 2016 6,396 October 2015 6,855 6% -7% Premier Quality from North america's leadiNg ViNe Nursery leaders raise the bar in everything they do and that's why Vintage Nurseries continues to set the industry standards for vine cleanliness, improved irrigation methods and product selection. in the last year alone, Vintage has begun work on a new, state-of-the-art greenhouse facility, changed from wood to eco-friendly recycled plastic storage bins and callous boxes, and introduced new sanitization techniques. from our 2010 Protocol mother blocks, to our advanced testing lab, the innovative new Vintage root sock and more, Vintage Nurseries strives to provide the cleanest, healthiest vines in the industry. it's how we lead. it's how we grow. Eco-friEndly plastic storagE bins plastic callous boxEs for VinE clEanlinEss VintagE nursEriEs' adVancEd nEw tEsting lab Serving the Wine, table grape, and raiSin induStrieS 800.499.9019 VintageNurseries.com wasco 661.758.4777 santa rosa 707.542.5510 paso roblEs 805.237.8914 FLASH SITES COMPARED FOR OCTOBER Flash Reseller Number of Domestic Offers Average Flash Price (750ml) Average Discount Pageviews* Cinderella Wine 16 $36.93 40% 24,000 Invino 50 $45.20 46% 131,000 Last Bottle Wines 10 $45.90 46% 249,000 Last Call Wines 99 $58.49 47% 13,000 Lot18 33 $22.97 20% 134,000 The Wine Spies 34 $52.66 40% 58,000 Wine Woot 44 $30.89 51% 1,408,000 WineAccess 18 $55.78 35% 293,000 Wines Til Sold Out 78 $47.52 55% 1,099,000 Wired For Wine 19 $87.89 20% 15,000 Source: Wines Vines Analytics, winesandvines.com/flash. Domestic wine offers only. *Source: Desktop pageviews from Compete.com, October 2016.