Wines & Vines

January 2011 Unified Wine & Grape Symposium Issue

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NA VIGA TION MARKETING Printed materials Location (actual or virtual) Social media e-marketing, phone Website, Trade—distributors to consumers. If I'm a consumer in North Carolina who happens to try an Oregon Pi- not Noir pitched to me by a salesman at my favorite wine shop, this alone may not drive me to the website to buy a case. But when I decide to visit the Willamette Valley, I'm much more likely to go to wineries I know, and perhaps then, after an amazing experi- ence, I will become your loyal customer. 1. We have distribution in some markets, not have a solid understanding of where wines are being sold. 2. We have a clear understanding of where are wines are placed, who is selling them (in both tiers) and visit markets when possible to thank supporters, open new ac- counts and educate salespeople. 3. We communicate with and visit mar- ChemicalsDirect_Nov10.qxp 9/22/10 10:11 AM Page 1 and occasionally monitor progress, but do FoodGradeGlycol.com From 1 gallon to 275 gallon totes. Same day shipping. FREE Shipping on all orders! Enter Promo Code "Propylene" for 5% off NEW CONSTRUCTION SERVICES WINE CAVES SIGNATURE HOMES ETHANOL ASSAY AVAILABLE Also Available www.nordby.net (707) 526-4500 SINCE 19 7 8 140 Wines & Vines JAnUARY 2011 Since 1978 QSEE US AT UNIFIED, BOOTH #1225 Potassium • Malic Acid • Acetic Acid Ammonia • Lactic Acid • Glucose/Fructose T +1 304 728 2890 E marketing@randox.com www.randox.com Randox Laboratories US Limited QSEE US AT UNIFIED, BOOTH #2502 We sell EXACT volumes! Call 800-658-7716 or ORDER ONLINE: www.FoodGradeGlycol.com kets regularly, offer jointly created sales programs and have a system in place to rec- ognize our top salespeople and accounts. Ads Events Brand/USPs Media relations Trade—accounts Website, phone and e-marketing 1. We have a website. We have an e-mail list but rarely use it. Call our customers? 2. Our website is well-designed, con- sistent with our overall message and kept current with regular updates. It is clear how and where to buy our wines. There is a sign-up box for our e-newsletters, which we send occasionally. We return our cus- tomers' phone calls and occasionally call to thank top buyers. 3. We view our website as a proactive marketing tool. It is updated at least every two weeks with events, blog posts, press and interesting imagery, and it is linked to our social media sites. Our regular e- newsletters refer customers to the site with special offers, and it is easy to purchase (where legal). We connect via phone at least bi-annually with club members and top purchasers to give them special offers and, most importantly, thank them for their business. Social media 1. We are aware of some of the tools available such as Facebook, Twitter, etc., and we've tried at least one of them or have been investigating what others are doing. 2. We have a presence on some sites, Find Marketing Services Suppliers Online www.winesandvinesbuyersguide.com

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