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D A T A CENTER Wine Industry Data Center Domestic Wine Sales $400 $380 $360 $340 $320 $300 $280 Up 6% from 2009 2010 2009 Jan Apr Jul Oct Dec Off-premise sales shot up in November, the beginning of the holiday entertaining season. Furthermore, the four-week performance of domestic table wines at major U.S. food and drug stores surpassed the December level from 2009. Source: Symphony IRI Group. Direct-to-Consumer (DtC) Shipments 2010 Jan $180 $150 $120 $90 $60 $30 2009 200 160 120 80 40 0 2010 2009 Up 26% from 2009 Positive Picture for Wineries As the holiday season began in November, domestic wine sales at major retail stores and via direct-to-consumer shipments soared much higher than in Oc- tober, also outpacing the num- bers from November 2009. Fur- ther, winery job activity outpaced last year. True, the recession af- termath still dragged down many wineries' profits, and on-premise sales have been slow to recover, but the metrics on this page paint a very positive picture. DtC Shipment Price Per Bottle Apr Jul Oct Dec Direct-to-consumer shipments by U.S. wineries in November surpassed the similar period from 2009 by 26%, reaching $178 million in value and 358,000 9-liter case equivalents sold. Source: Wines & Vines/ShipCompliant Shipment Model. Winery Job Index Up 38% from 2009 2010 2009 Cabernet Sauvignon $59 Pinot Noir $41 Sparkling $35 Cabernet Franc $35 Chardonnay $32 Syrah/Shiraz $29 Merlot $29 Zinfandel $27 Fumé/Sauvignon Blanc $22 Riesling $16 0 $10 $20 $30 $40 $50 $60 Average price per 750ml, top 10 varietals by volume, 12 months ending November 2010. Jan Apr Jul Oct Dec Winery hiring activity beat last year's level by 38% in November, as measured by the Winejobs.com Index of winery job postings. Overall postings were down from October as the crush season ended. Source: Winejobs.com. 12 Wines & Vines JAnUARY 2011 Cabernet Sauvignon led in the category of average price per bottle among U.S. wines shipped direct-to-consumer dur- ing the 12 months ending in November. Pinot Noir was in second place, not surprisingly. Would you have guessed, however, that sparkling wine and Cab- ernet Franc would tie for third? Or that Chardonnay's price would be higher than those for Syrah and Merlot? The DtC data comes from collaboration between Wines & Vines and compliance software firm ShipCompliant. —J.G. Winejobs.com Index $ Millions $ Millions