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METRICS October 2016 WINES&VINES 13 atpgroup For more inFormation, contact atPgrouP at (707) 836-6840 or online at www.atPgrouP.com Introducing CDR WineLab Touch ~The Future of Wine Testing~ It's versatile. The WineLab Touch can perform eLab The WineLab Touch can perform Touch can perform 16 tests simultaneously. ests 16 tests simultaneously. simultaneously. It's reliable. eliable. It's reliable. The WineLab Touch is extremely dependable is The WineLab Touch is extremely dependable extremely dependable and comes with a 3-year warranty. h and comes with a 3-year warranty. a 3-year warranty. It's affordable. Any winery, large or small, can afford it. Contact ATPGroup for information information about leasing about leasing or purchasing. It's simp It's simple. The WineLab Tou The WineLab Touch requires no special training. Jus special training. Just add a sample to the pre-vialed re to the pre-vialed reagent and go. It's very accurate It's very accurate. The WineLab Touch The WineLab Touch has 25 pre-calibrated tests fo 25 pre-calibrated tests for sugars, SO2, polyphenols, nitr SO2, polyphenols, nitrogen, g SO2, polyphenols, nitrogen, color, and many more. It's fast. Printout readings of must and wine in a matter of minutes. Source: Wines Vines Analytics, winesandvines.com/flash. 12 months through August 2016. Domestic wine offers only. CABERNET SAUVIGNON OFFERS BY FLASH PRICE Number of Flash Offers 800 600 400 200 0 $3-$19.99 $20-$39.99 $40-$59.99 $60-$99.99 $100-plus Other CA Washington Other U.S. Sonoma Napa CABERNET SAUVIGNON OFFERS BY REGION FLASH DISCOUNTS FOR A SAMPLE OF CABERNET SAUVIGNONS OFFERED IN AUGUST Discount Winery Region/Vineyard Varietal/Type Vintage Winery Retail Flash Price Winery Size (Cases) Flash Reseller 13% Plumpjack Winery Oakville CA 2011 $345.00 $299.97 10,000 Wired For Wine 36% Merryvale Vineyards Napa Valley CA 2010 $50.43 $32.25 15,000 Rue La La 40% Caymus Vineyards Napa Valley CA 2014 $125.00 $74.99 120,000 Last Call Wines 45% Bryant Family Vineyard Pritchard Hill CA 2011 $500.00 $275.00 2,000 Last Bottle Wines 50% Arrowood Vineyards & Winery Sonoma CA 2012 $39.99 $20.00 25,000 Last Call Wines 53% Cadaretta Columbia Valley WA 2011 $47.50 $22.50 20,000 Wine Woot 56% Esterlina Vineyards & Winery Alexander Valley CA 2010 $45.00 $19.99 3,000 CellarThief 59% Parducci Wine Cellars Mendocino CA 2014 $34.00 $14.00 150,000 Wine Woot