Wines & Vines

October 2016 Bottles and Labels Issue

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Key Indicators Complete data is available at winesandvines.com/metrics U .S. wine sales registered steady growth during August 2016, according to market-research company bw166, ris- ing 4% over sales recorded in August 2015. Sales of domestic wines through all channels including on premise, off premise and direct to consumer totaled $2.8 billion. The 12-month sales picture was similar, with tallies for domestic table and sparkling wines as well as repackaged bulk imports rising 3% to $39.2 billion. Sparkling wines saw the strongest growth over the period at 7%. On-premise sales played a key role with 6% growth, nearly double that of off-premise sales. In the company's monthly overview report, bw166 managing partner Jon Moramarco pointed to on-premise sales benefitting from operators restoring margins lost during the Great Recession. This has boosted consumer spending in the channel. Imported wines continued to outstrip do- mestic sales growth with a 4% gain during 12 months. —Peter Mitham U.S. Wine Sales Winery Job Index MONTH August 2016 286 August 2015 260 12 MONTHS August 2016 284 August 2015 263 MONTHLY INDEX 8% Total Sales of Domestic Wine Rise 3% During 12 Months Source: winejobs.com winejobs.com Index 500 400 300 200 100 0 2016 2015 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 10% TOTAL WINE SALES $ Millions 2016 2015 Change % Change Domestic Table, Sparkling & Imported Bulk $39,201 $37,894 $1,307 3% Packaged Imports & All Other Wines $19,807 $18,987 $820 4% Total Wines $59,008 $56,882 $2,127 4% Source: bw166.com, Wines Vines Analytics, consumer expenditures for all wines on-premise and off-premise, 12 months through August 2016. Excludes cider. METRICS 10 WINES&VINES October 2016 Off-Premise Sales IRI Channels MONTH August 2016 $622M August 2015 $591M 12 MONTHS August 2016 $8,507M August 2015 $8,044M MONTHLY SALES U.S. Wine Sales MONTH August 2016 $2,813M August 2015 $2,702M 12 MONTHS August 2016 $39,201M August 2015 $37,894M MONTHLY SALES 5% 6% 3% 4% Direct-to-Consumer Shipments MONTH August 2016 $112M August 2015 $80M 12 MONTHS August 2016 $2,167M August 2015 $1,908M MONTHLY SHIPMENTS 14% 39% Source: , Wines Vines Analytics. Domestic table and sparkling wine sales in multiple-outlet and convenience stores, four weeks ending Aug. 7, 2016. Source: bw166.com, Wines Vines Analytics. Domestic table and sparkling wine sales on and off premise. $ Millions $1,000 $800 $600 $400 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Source: Wines Vines Analytics/ShipCompliant $ Millions $350 $300 $250 $200 $150 $100 $50 0 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 2016 2015 2016 2015 $ Billions $4 $3.5 $3 $2.5 $2 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 2016 2015

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