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4 WINES&VINES October 2016 6 Connect With Us 8 Editor's Letter 81 Advertiser Index 82 Faces & Forums METRICS 10 DtC Shipments Up 39% as Cabernet Demand Grows. PRODUCTS 24 News Aluminum Bottles. 52 Focus Wet-Strength Labels COLUMNS 26 Winemaking Brand Differentiation. By Andy Starr 30 Viewpoint Relaying Knowledge. By Dr. Bruce Zoecklein NEWS 14 Top Stories Overtime for Farm Workers; TSG Buys Duckhorn. 74 Eastern News Northern Grapes Project; N.Y. Prices. PUBLISHING INFORMATION: Volume 97 Number 10. Wines & Vines, ISSN 043-583X, a member of Wine Communications Group, Sonoma, Calif., is published monthly. Periodicals postage paid at San Rafael and at additional mailing offices. Reproduction in whole or part without permission is prohibited. Wines & Vines does not assume responsibility for unsolicited manuscripts or materials. Contributors are responsible for the proper release of proprietary and/or classified information. Wines & Vines is distributed through an audited circulation. SUBSCRIPTION RATES: U.S., $38; Canada/Mexico, $48; All other countries, $85 (for airmail add $85). POSTMASTER: Send address changes to: Wines & Vines, PO Box 1649, Boulder, CO 80306-1649. BOTTLES AND LABELS 36 Shedding Light on Dark Labels Want to get trendy? Go deep. By Jane Firstenfeld 42 How to Create Packaging That Sells Conference delivers insights and opportunities from retailers, winemakers and designers. By Paul Franson and Andrew Adams 46 For Packages, Material Matters W&V Pack attendees go for wooden and plastic. By Jane Firstenfeld WINEMAKING 56 Don't Believe Everything You Read Accounting for errors in stated alcohol content. By Julian M. Alston, Kate B. Fuller and James T. Lapsley 66 Four Daughters Vineyard and Winery Technical Spotlight: Multiple generations drive five-year-old winery and cidery to become the largest in Minnesota. By Linda Jones McKee OAK BARRELS 60 Rethinking Barrel Cellar Layout A barrel-aging facility owner explains how he reorganized barrel stacks for efficiency and seismic safety following an earthquake. By Mike Blom GRAPEGROWING 76 Impacts of Under-Trellis Cover Crops Use of herbicides can be reduced, and excessive vine growth can be con- trolled by using the right cover crops. By Dr. Michela Centinari 52 76 36 Contents