Issue link: http://winesandvines.uberflip.com/i/732978
6 WINES&VINES October 2016 A member of Wine Communications Group Inc. ADVERTISING Vice President and Director of Sales Jacques Brix jbrix@winesandvines.com (707) 473-0244 West Lydia Hall lydia@winesandvines.com (415) 453-9700, ext. 103 Midwest Hooper Jones hooperhja@aol.com (847) 486-1021 East (except New York) Laura Lemos laura@boja.com (973) 822-9274 New York and International Dave Bayard dave@bayard.com (973) 822-9275 Advertising Production Manager April Kushner ads@winesandvines.com DIGITAL EDITION All print subscribers now get digital access to Wines & Vines. You can: • DOWNLOAD pages or full issues • BROWSE current and archived issues • WATCH videos • ACCESS via desktop, tablet or smartphone • SEARCH by keyword or table of contents • NAVIGATE by topic or page thumbnail • QUESTIONS? Contact customer ser- vice at custserv@winesandvines.com or (866) 453-9701 Monday-Friday, 8:30 a.m.-5 p.m. PDT. 36 WINES&VINES Want to get trendy? Go deep BOTTLES & LABELS Shedding Light on Dark Labels, page 36 Bottle and Label Suppliers, page 40 Wines & Vines Packaging Conference, page 42 Wines & Vines Packaging Design Awards, page 46 Product Focus: Wet-Strength Labels, page 52 VINTAGE 99 CONNECT WITH US CONTRIBUTORS Dr. Bruce Zoecklein, a professor emeritus at Virginia Tech, received the 2016 Extension Distinction Award from the American Society for Enology and Viticulture. His Viewpoint piece on page 30 is based on his acceptance speech at the ASEV annual meeting, and it represents his vantage point as a long-time researcher and extension expert about how we acquire and utilize knowledge. Zoecklein's publication history includes frequent contributions to several trade journals, chapters of technical books and writing/publishing the book Winery Planning & Design. After the August 2014 Napa earthquake toppled much of his wine barrel storage and bottling business, Napa Barrel Care, Mike Blom set out to clean up the mess. In the process he found ways to make his custom barrel cellar both safer from seismic events and more efficient in terms of using space. His article on page 60 is based on a presentation he gave at the Wines & Vines Oak Conference earlier this year. Vineyard floor management can have major impacts on the productiv- ity and health of both vines and the soil beneath them. In her article beginning on page 76, Dr. Michela Centinari, assistant professor of viticulture at the Penn State College of Agricultural Sciences, reviews several studies conducted on cover crops in the eastern United States and looks at different cover crop possibilities, their relationship to root size and distribution and the costs involved in establishing and maintaining under-trellis cover crops. WINESANDVINES.COM OCTOBER 2016 Packaging Design Winners Reorganizing a Barrel Cellar Under-Trellis Cover Crop IN THE BLACK Dark Designs Evoke Elegance ON THE COVER For her cover story starting on page 36, contributing editor Jane Firstenfeld examined the trend of wineries using dark labels to grab attention on the retail shelf. Graphic designer Rebecca Arnn snapped this cover image of E. & J. Gallo Winery's Apothic brand, which has been leading the trend. QUESTION FOR OCTOBER: What inspired you to use a black label for your wine? Byron Dooley Owner and winemaker Seven of Hearts/Luminous Hills Carlton, Ore. Our vineyard was named for the vibrant light that changes as the sun arcs across the contours of the vineyard. At our higher elevation away from city lights, the stars can be very bright. The label is based on a long- exposure photo taken at night. The idea of using black is that nothing reveals light better than dark. Rachel Newman Senior brand manager Fetzer Vineyards Hopland, Calif. Selecting a black label allowed us to instantly differentiate 1000 Stories from other wines, while signaling that something bold can be found within. When applied to packaging, black ultimately symbolizes confi- dence, non-conformity and classicism, and we see parallels with all of those qualities in this singular wine. Jon Guggino Vice president of marketing Robert Mondavi Private Selection Napa, Calif. The focus of this redesign project is to make the outside of the bottle feel as premium as the product inside. The new Robert Mondavi Private Selection packaging is indicative of the brand's relatable and grounded personality and pays homage to Robert Mondavi's legacy and innovative spirit.