Issue link: http://winesandvines.uberflip.com/i/708909
Direct to Consumer O ff-premise sales of domes- tic wine grew steadily through June, marking the third month in a row that mea- sured 5% monthly growth and 6% 52-week growth. A review of the top 20 table wine brands in the multiple-outlet and convenience store data from IRI, the Chicago, Ill.-based mar- ket-research firm, showed that Barefoot wines from E. & J. Gallo Winery remained No. 1 in sales. Sutter Home stayed at No. 2, but Woodbridge by Robert Mon- davi passed Franzia box wines for the No. 3 spot. Bota Box at No. 18 and Liberty Creek at No. 19 nudged Livingston Cellars and Rex Goliath off the list. Bota Box from Delicato Family had the fastest sales growth rate (29%) among the top 20, and Black Box from Constellation grew by 15%. Constellation also had the fastest shrinking brand, Robert Mondavi Private Selection. Trinchero Family Estates' Ménage à Trois added 12% in sales while raising its bottle price by 34 cents. Off Premise Barefoot Remains No. 1 as IRI Channel Grows 5% T he value of direct-to-con- sumer (DtC) shipments from U.S. wineries grew by 10% in June, which is typically one of the four slowest months of the year for direct shipments. The 12-month sales total was up by 12%, which was the highest growth rate since September 2015. The 12-month value stayed above $2 billion for the fifth month. DtC shipments in June in- creased in value to $101 million, according to the Wines Vines Ana- lytics/ShipCompliant model. The volume of DtC shipments by U.S. wineries increased to 290,845 cases in June. Sonoma County wineries in the past 12 months continued to have their biggest DtC shipment success with Pinot Noir. It garnered a 34% share of the total DtC value and brought in 260% more dollars than Cabernet Sauvignon. Two years ago Pinot Noir was only 200% bigger in sales than Caber- net Sauvignon. Bunched closely behind Caber- net Sauvignon were three vari- etals with sales between $45 million and $30 million—Char- d o n n a y, Z i n f a n d e l a n d r e d blends—before sparkling wine in the sixth spot. To show Sonoma County's di- versity, the remaining other vari- etals and types from Sauvignon Blanc to Moscato and Syrah were worth $74 million. DTC SHIPMENTS FROM SONOMA COUNTY WINERIES Source: Wines & Vines/ShipCompliant model. 12 months through June 2016. 0 $20 $40 $60 $80 $100 $120 $140 Pinot Noir Cabernet Sauvignon Chardonnay Zinfandel Red Blends Sparkling All Others Millions METRICS August 2016 WINES&VINES 11 Shipment Value Rises 10%; Pinot Noir Leads Sonoma TOP 20 OFF-PREMISE TABLE WINE BRANDS Rank Brand Parent/Importer 52-Week Sales (Millions) Sales Change Average Price (750ml) Price Change 1 Barefoot E. & J. Gallo $665 7% $5.58 -$0.06 2 Sutter Home Trinchero Family Estates $359 1% $5.37 $0.11 3 Woodbridge by Robert Mondavi Constellation Brands $334 5% $5.52 $0.02 4 Franzia Box The Wine Group $331 2% $2.23 $0.06 5 Yellow Tail Deutsch Family Wine & Spirits $281 -3% $5.64 -$0.08 6 Kendall-Jackson Vintners Reserve Jackson Family Wines $207 5% $12.01 -$0.04 7 Chateau Ste. Michelle Ste. Michelle Wine Estates $176 7% $9.91 $0.10 8 Ménage à Trois Trinchero Family Estates $174 12% $9.71 $0.34 9 Beringer Treasury Wine Estates $173 1% $4.98 $0.01 10 Cupcake The Wine Group $162 2% $9.00 -$0.05 11 Apothic E. & J. Gallo $156 22% $9.47 -$0.11 12 Gallo Family Vineyards E. & J. Gallo $152 -1% $4.14 -$0.04 13 Black Box Constellation Brands $138 15% $5.03 $0.05 14 Bogle Vineyards Bogle Vineyards $126 9% $9.47 $0.00 15 Carlo Rossi E. & J. Gallo $124 -3% $2.52 $0.02 16 Clos Du Bois Constellation Brands $122 17% $9.49 -$0.25 17 14 Hands Ste. Michelle Wine Estates $105 11% $9.78 -$0.01 18 Bota Box Delicato Family Vineyards $103 29% $4.75 -$0.02 19 Liberty Creek E. & J. Gallo $103 18% $3.48 $0.01 20 Robert Mondavi Private Selection Constellation Brands $99 -5% $8.42 $0.06