Issue link: http://winesandvines.uberflip.com/i/62516
D A T A CENTER The Flash Report FLASH SITES COMPARED FOR SEPTEMBER Flash Reseller No. of September Average Flash Offers Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot 41 181 21 111 109 29 23 Wines Til Sold Out 147 WineShopper 53 Price (750ml) $25.34 $27.95 $27.43 $27.20 $34.88 $28.87 $17.59 $23.98 $24.28 Average Pageviews* Discount 43% 46% 44% 38% 33% 27% 36% 50% 38% Domestic 100% 80% 60% 40% 20% 0 Domestic Versus Import Offers Import (000) 16 83 24 50 1,245 38 627 296 159 Source: WinesVinesDATA, winesandvines.com/flash. *Source: Compete.com, Sept. 2011 U.S. Flash Offers by Region Nine leading flash sites January-September 2011 Wine Woot The Wine Spies Lot18 Invino Last Bottle Wines Source: WinesVinesDATA, winesandvines.com/flash Region/ Vineyard Varietal Wines Til Sold Out Shopper Wine Wines Last Call Cinderella Wine 1,200 1,000 800 600 400 200 0 1,075 Nine leading flash sites January-September 2011 769 Complete flash data available to subscribers: winesandvines.com/flash Wine Woot Leads in Domestic Wine Emphasis This month we examined the WinesVinesDATA numbers for wine flash site activity in terms of winery location. In the graph below at left, North American wineries and vineyards can learn which sites favored their products in 2011. Wine Woot was the most domestic- oriented of the nine leading sites we monitor, and it had the second- highest traffic according to Compete.com. The Wine Spies, Lot18 and Invino were not far behind in concentration on domestic wines. Wines Til Sold Out was the most active site from in terms of offers, and it usually provides the deepest discounts. The graph below at right shows the most popular winery regions for flash offers. Napa's lead was not necessarily anything to brag about, since flash sites take advantage of wineries with slow sales and excess inventory. —J.G. 257 239 106 Napa Sonoma Central Coast Other CA Counties Source: WinesVinesDATA, winesandvines.com/flash EXTREME FLASH DISCOUNTS ON SONOMA WINES OFFERED IN SEPTEMBER Discount Winery/Brand 47% Westwood Winery 50% Kastania Vineyards 50% Harrington Wine 52% Ty Caton Vineyards 57% Peters Family Winery 60% Viansa Winery 60% Simi Winery Source: WinesVinesDATA LEADING FLASH SITES Company Name URL Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot Wines Til Sold Out WineShopper cinderellawine.com invino.com lastbottlewines.com lastcallwines.com lot18.com thewinespies.com wine.woot.com winestilsoldout.com wineshopper.com 12 Wines & Vines nOVeMBeR 201 1 Principals Gary Vaynerchuk Tony and Danielle Westfall Cory Wagner Merchants (BP Wine) Michael Rockower Philip James, Kevin Fortuna Jason Seeber, Brandon Stauber Affiliation Wine Library Good Company Wines Blicker Pierce Wagner Wine Operation Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. Offers one wine until sold out. Canals Hamilton Wine Store, N.J. Offers four to six wines per day, available until sold out. Advertising platform for wineries to sell directly to consumers. Sells one wine each day, 365 days per year. David Studdert, George Studdert Amazon Joe Arking Source: WinesVinesDATA, winesandvines.com/flash. Roger Wilco (liquor store) Rich Bergsund, Mike Osborn Wine.com One deal daily M-F. Emphasizes interactivity. Winery controls price. Sells one wine at a time from midnight EST until sold out. One new event per day, with one to five products. Sonoma Sonoma Sonoma Sonoma Sonoma Sonoma Sonoma 73% Cameron Hughes Wine Co. Sonoma Blend–Red Pinot Noir Pinot Noir Blend–Red Pinot Noir Chardonnay Vintage 2005 2007 2007 2009 2006 2007 Cabernet Sauvignon 2006 Cabernet Sauvignon 2009 Winery Retail Flash Winery Size Flash Site Price In Cases $47.00 $24.99 $39.99 $19.82 $40.00 $19.99 $26.00 $12.50 $47.00 $19.99 $25.00 $9.99 2,500 Lot18 900 Cinderella Wine 1,000 Invino 4,000 Wine Woot 1,500 Wines Til Sold Out 50,000 Invino $65.00 $25.99 425,000 WineShopper $60.00 $15.99 250,000 Invino 109 Oregon Washington 92 Other U.S. No. of Flash Offers