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D A T A CENTER Wine Industry Data Center 2010 2011 2009 $430 $400 $370 $340 $310 $280 Jan Apr Source: Symphony IRI Group, Wines & Vines Sales of domestic wines in major food and drug stores grew 7% in September over the same period in 2010. Year-to-date growth was also 7%. Direct-to-Consumer (DtC) Shipments $180 $150 $120 $90 $60 $30 Up 33% from 2010 $45 2009 2011 2010 $40 2010 2011 Domestic Wine Sales Up 7% from 2010 2010 2011 2009 Jul Oct Dec September Shows Great Sales and Hiring Activity Our three indicators of wine industry economic health col- lectively hit a growth rate in September that hadn't been seen since at least October 2010. The growth in wine sales at retail and in DtC shipments was clearly driven by consumer interest. DtC shipments for September were way up in volume as well as price per bottle. The big jump in winery hiring activity probably relates more to the first real bal- ance of supply and demand for grapes and bulk wine since 2005. —J.G. DtC Bottle Price Rising Average price per 750ml, all varietals Jan Apr Source: Wines & Vines/ShipCompliant Model DtC wine shipments jumped in September by 33% over the previous year as the busy fall direct-shipping season began. Winery Job Index 200 160 120 80 40 0 Up 40% from 2010 2010 2011 2009 $30 Jul Oct Dec $35 $25 $20 Jul Aug Sep Oct Nov Dec Source: Wines & Vines/ShipCompliant Model Jan Source: Winejobs.com Winery hiring stayed high in September, when hiring often dips, as Winejobs.com mea- sured 40% more activity than the same period a year ago. 10 Wines & Vines nOVeMBeR 201 1 Apr Jul Oct Dec Any business would be happy to see sales and prices go up at the same time. That's what happened with DtC shipments of domestic wines in September. The big 33% jump in DtC dollar sales in Septem- ber versus a year earlier reflected a 21% increase in volume sales accompanied by a 10% rise in average bottle price. If the sales trend continues through December, it will have been a great year. Winejobs.com Index $ Millions $ Millions